Product as Fruit / Annonces bon marché
THE ORIGINAL? Tomato Ketchup Heinz – 1999 Source : EPICA Awards Book, Agency : Arks advertising Dublin (Ireland), |
|
LESS ORIGINAL Orange Juice Mirinda – 2001 Source : Luerzer’s International Archive, Agency : Goodby, Silverstein & Partners (USA) |
|
LESS ORIGINAL Hero – 2001 Source : Luerzer’s International Archive, Agency : Matter & Partner, Zurich (Switzerland) |
Be the judge!
06