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Wow effect / Regardez-moi dans les yeux October 5th, 2007 Fashion & Footwear, Print & Outdoor THE ORIGINAL? Tiger Women’s wear - February 2005 Source : The golden egg award (swedish Guldägget awards) Agency : Lowe People, (Sweden) LESS ORIGINAL : Wonderbra - End of 2005 Source : Eurobest Outdoor Grand Prix, Cannes Bronze, Agency : Publicis Conseil (France)   Devant une telle ressemblance il y a de quoi rester aussi perplexe que les figurants de la photo! La campagne suédoise comporte plusieurs visuels, qui fonctionnent tous sur le même principe que la campagne française… qui est plus belle, mais légèrement plus tardive… Write a comment Name: E-mail: Website: Your comment: