Joe la Pompe, since 1999

“Masked to unmask copycats.”

Old Idea looking young? / Une vieille idée sans cesse rajeunie?

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THE ORIGINAL?
Volkswagen New Beetle “Senior Rebels” – 2012
Source : Luerzer’s Archive
Agency : DDB Beijing (China)
LESS ORIGINAL
Taco Bell “Viva Young” Superbowl – 2013
Source : Superbowl
Agency : Deutsch LA (USA)

Eng “Taking old people and make them act like if they were teenagers seems to me like a very old idea. It's like I've seen it a hundred times. What I don't understand is that this idea comes back from times to times and everybody acts like it was a fresh and new concept. To me it's as common and boring as dancing babies for example. When I see this it echoes perfectly the Michael Wenzettl point of view expressed in the latest Luerzer's Archive : "at this late point in advertising history, it is just as unlikely that all these campaigns are original in the sense that their concept had never been done before"”

Fr « Pour une vieille idée, c'est une sacrée vieille idée! Et on aura beau essayer de lui coller un coup de jeune à chaque fois, ça ne me trompera pas. Je crois avoir vu ce concept décliné 1000 fois. D'ailleurs j'offre un livre à celui qui me trouvera la plus vieille pub avec un sénior qui se fringue et se comporte comme un petit jeune. Prêt à relever le défi? Postez vos liens dans les commentaires! »

Be the judge!

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