Joe la Pompe, since 1999

“Masked to unmask copycats.”

Not so clean as it looks / C’est du propre!

laundrybag2007 laundrybag2011
THE ORIGINAL?
Aqualtis (Indesit) Washing Machine / Bag – 2007
Source : Cannes Archive Online
Agency : Leo Burnett Milan (Italy)
LESS ORIGINAL
LG Washing Machine / Bag – 2011
Source : Adsoftheworld, AdForum, Dubaï LYNX SILVER
Agency : Young & Rubicam Dubaï (UAE)

Eng “An advertising concept to take away? Wash after wash... the colors don't fade away and it always remains the same idea.”

Fr « Une idée à emporter partout? Deux où trois changements mineurs... et hop, l'affaire est dans le sac. Si c'est du plagiat, c'est pas très clean pour une marque de machines à laver. »

Be the judge!

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  • Peter

    05.25.2011 - 12:33

    Indesit was awarded with a gold at on One show design. So award the same idea 4 years later is quite unprofessional from the judges of Lynx.

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