Double Hug / Copie mal léchée?

TV and Viral


The Minnesota State Lottery TV Commercial – 2005
Source : Cannes SHORTLIST
Agency : COLLE + Mc VOY Minneapolis (USA)
Nissan Leaf TV Commercial  – 2010
Source : « Pick of the week »
Agency : TBWA\Chiat\Day Los Angeles (USA)

EN : A lot of things happens these days between bears and men. After the huge success of Tipp-Ex viral experience (Bear and Hunter) Nissan is playing with a human-bear encounter too. But this time the story is the very same as the Minnesota Lottery TV commercial done 5 years before...

FR : Cette rentrée publicitaire est décidément bien chargée en romances Homme-Ours. Après TippEx et son hilarante saga interactive, Nissan nous sert à son tour une histoire de camaraderie entre ces deux mammifères. Problème, le script est en tout point identique à un autre film américain Shortlisté 5 ans auparavant.


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