[...] Source: Neck and neck giraffes / “Cou” Double! [...]

Jolie copie en effet! Enfin, quand l’idée est bonne pour faire passer un message…

Ces campagnes me rappelle celle pour un Zoo brésilien:

http://dyvantity.com/publicite/ariel-met-fin-a-la-torture-de-vos-vetements/

Dany
@dyvantity

This use of the media was actually done way before (pre 2000 I think) in Durban, South Africa by for the local university’s courses. I think the agency was TBWA Hunt/Lascaris. Tried looking for the images but my quick search was unsuccessful. If someone else can find them then great.