Joe la Pompe, since 1999

“Masked to unmask copycats.”

Upside Down Reading / Double lecture!

THE ORIGINAL?
TV Awareness Message “The Truth” – 2006
Source : Cannes SILVER LION
Agency : Savaglio\TBWA Buenos Aires (Argentina)
Idea : A totally opposite message appears
when you read it upside down.
LESS ORIGINAL
TV Movie for AXA french insurance company – 2008
Source : French TV,
Agency : Publicis Consultants (France)
Idea : A totally opposite message appears
when you read it upside down.

 

Fr « À la demande générale, voici le plagiat de concept le plus étonnant de ce printemps. Une mécanique publicitaire primée, reprise à l'identique deux ans après. »

Be the judge!

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