Joe la Pompe, since 1999

“Masked to unmask copycats.”

Upside Down Reading / Double lecture!

THE ORIGINAL?
TV Awareness Message « The Truth » – 2006
Idea : A totally opposite message appears
when you read it upside down.
Source : Cannes SILVER LION
Agency : Savaglio\TBWA (Argentina)
LESS ORIGINAL
TV Movie for AXA insurance company – 2008
Idea : A totally opposite message appears
when you read it upside down.
Source : French TV,
Agency : Publicis Consultants (France)

 

Eng “Both ads plays with an upside down reading effect. It's the same trick and it's been used in a wide range of TV ads... just read the comments bellow to discover some more.”

Fr « À la demande générale, voici le plagiat de concept le plus étonnant de ce printemps. Une mécanique publicitaire primée, reprise à l'identique deux ans après. »

Be the judge!

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