Joe la Pompe, since 1999

“Masked to unmask copycats.”

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Conference at the Promax Festival

On October 4th, I was invited by Promax (a festival of virtual content) for a conference about « Copycat and coincidences ». In this session, I share my story (in english with a strong french accent), showing stunning examples of twin advertising concepts to raise these questions: Why are there so many identical ads? Has everything already been said and done?
Can we still find original ideas, and make them feel fresh today?

You can watch a REPLAY VIDEO of the Conference on the PROMAX website! (english speaking masterclass)

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