“Masked to unmask copycats.”
You are looking for: switzerland
Sewer as Vynil / re-faites de la musique (2/2)
LESS ORIGINAL
Technikart Magazine – 2003
« Direct access to underground culture »
Source : www.leg-agency.com
Agency : Leg (France)
LESS ORIGINAL
3FM radio station – 2005
Source : Cannes Lions Archive,
Agency : Red Cell (the netherlands)
LESS ORIGINAL
Hum Records « underground vynils » – 2006
Source : Cannes Lions Archive,
Agency : Euro RSCG (Switzerland)Be the judge!
11
Migratory Birds / Vol en bande organisée (1/2)
THE ORIGINAL?
Land Rover Freelander – 2002
Source : A.P.P.M Best off 2002
Agency : Young & Rubicam (France)
LESS ORIGINAL
Jeep cherokee – 2003
Source : Eurobest 2003 shortlist,
NY Festivals 13 Finalist
Agency : Matter & Partner Zurich
(Switzerland)
LESS ORIGINAL
Renault New Megane – 2004/2006
Agency : Unknown (?)Be the judge!
09
Surf on a whale’s tail / Pas la queue d’une idée
THE ORIGINAL?
Sergio Tacchini – 2000
Source : APPM Book
Agency : Armando Testa (Italy)LESS ORIGINAL
atelier-straumann.net Retouching studio – 2007
Source : Adsoftheworld,
Agency : Publicis, (Switzerland)Be the judge!
09
Without roof / Sans toits ni lois! (Part2/2)
LESS ORIGINAL :
Volkswagen New Beetle Cabrio – 2005
Source : New York Festivals Silver Worldmedal
Agency : DDB Lisboa Publicidade Lda (Portugal)LESS ORIGINAL :
Renault Megane Cabriolet – 2005
Source : Cannes Archive Online,
Agency : Publicis Zürich (Switzerland)
Comme les cabriolets, certains créatifs ne manquent pas d’air!
Be the judge!
37
Breathtaking / Bas les masques!
THE ORIGINAL?
Lexus LX 470 – 1999
Source : Cannes Lions Archive.
Agency : Team One Advertising (USA)
LESS ORIGINAL
Opel Frontera 4×4 – 2002
Source : Cannes Lions Archive,
Agency : McCann Erickson Geneva
(Switzerland)
LESS ORIGINAL
Jeep – 2004
Source : Cannes Lions Shortlist
Eurobest Shortlist – OneClub Book,
Agency : KNSK Werbeagentur
(Germany)Be the judge!
04
Eng “Surfing on the tail of the whale... quite a huge lookalike here! Both visual ideas are identical. Copycat or coincidence? Be the judge!”
Fr « Des idées identiques à la queue leu leu? Les deux surfent clairement sur la même idée visuelle. C'est assez! Copie ou coïncidence? À vous de juger! »