Send noods, not nudes / La vérité nue : c’est du déjà-vu!

THE ORIGINAL? Deliveroo / Pot Noodles – 2020 “Send noods, not nudes” (during Valentine’s Day) Source : DailyStar, Marketing Week Agency : Unknown (United Kingdom) LESS ORIGINAL Kraft Macaroni & Cheese – 2021 “Send noods” (to your lover during lockdown) Source : Cannes Lions SILVER Agency : Mischief Brooklyn (USA)