Joe la Pompe, since 1999

“Masked to unmask copycats.”

Bending Billboard / Un penchant pour le déjà-vu

affenpente2000.jpg afficheenpente2004.jpg
THE ORIGINAL?
Jeep Grand Cherokee – 2000
Source : OOAAA, (Outdoor Advetising Association of America)
Agency : BBDO (Canada)
LESS ORIGINAL :
Volkswagen Touareg – 2004
Source : Silver Medal at the International Automotive Advertising Awards,
Agency : Grabarz & Partner Werbeagentur (Germany)
Renversant non? Comme quoi certains créatifs ont un sérieux penchant pour l’imitation.

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Blocked wheels / Enlevement demandé

sabots98.jpg THE ORIGINAL?
Toyota Rav 4 – 1998
Source : French Art Directors Club,
Agency : Saatchi & Saatchi (France)
sabots2000.jpg LESS ORIGINAL
Volkswagen Passat 4 Motion – 2000
Source : Cannes Lions Shortlist,
Agency : Arnold Communications (USA)
sabots2005.jpg LESS ORIGINAL
Ford Ranger Guerrilla Campaign – 2005
Source : Asia Pacific Ad Festival – Gold Medal. & Bronze Lion at Cannes Festival,
Agency : J.Walter Thompson
Kuala Lumpur (Malaysia)

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Breathtaking / Bas les masques!

masque1999.jpg THE ORIGINAL?
Lexus LX 470 – 1999
Source : Cannes Lions Archive.
Agency : Team One Advertising (USA)
masque2002.jpg LESS ORIGINAL
Opel Frontera 4×4 – 2002
Source : Cannes Lions Archive,
Agency : McCann Erickson Geneva
(Switzerland)
masque2004.jpg LESS ORIGINAL
Jeep – 2004
Source : Cannes Lions Shortlist
Eurobest Shortlist – OneClub Book,
Agency : KNSK Werbeagentur
(Germany)

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The key to success / Une idée jamais mise sur la touche

 

escape1.jpg escape2.jpg escape2013
THE ORIGINAL?
Land Rover – 2000
Source : French AD Club,
Jean & Montmarin (France)
LESS ORIGINAL :
Honda CRV 4×4 – 2002
Source : New York Festivals Finalist,
Agency : Grey & Trace Barcelona. (Spain)
LESS ORIGINAL :
Land Rover LR4 – 2013
Source : Cannes Direct Shortlist
Agency : Young & Rubicam Dubai (UAE)

Eng “It comes back year after year... impossible to escape this idea! You add up a little something and now you got a shortlist. A little touch of added value on an old idea, is that the "key" to success?”

Fr « Impossible d'y échapper. On ressort la même bonne vieille idée, avec une petite "touche" de nouveauté, et hop on choppe une shortlist. »

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Life is 4×4 / À 4×4 pattes

44mitsubishi1.jpg 44quattroaudi.jpg
THE ORIGINAL?
Mitsubishi “life is 4×4” – 2002
Source : Luerzer’s archive.
Agency : BBH Sao Paulo (Brazil)
LESS ORIGINAL :
TV Commercial Audi Quattro – 2004
Click here to watch the movie
Source : AdForum.com, French Art Directors Club,
Agency : DDB Paris (France)
Dans les deux cas on compare le déplacement à 4 pattes d’un bébé à celui d’un vehicule 4×4.

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