Joe la Pompe, since 1999

“Masked to unmask copycats.”

Hanger Hook / complétement cintrés

soldesceintre2001.jpg soldesceintre2005.jpg
THE ORIGINAL?
Sales at Marks & Spencer – 2001
Source : Cannes Lions Archive,
Agency : Tandem DDB (Spain)
LESS ORIGINAL :
Sales in London, Eurostar – 2005
Agency : Leg (France)
Heureusement que Joe a ressorti cette annonce du placard avant que les jurys de Cannes ou du Club des AD n’aient mordus à l’hameçon.

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Hole in the wall / … toujours des petits trous

footmur2002.jpg footmur2006.jpg
THE ORIGINAL?
Kipsta SoccerShoe – 2002
Source : Cannes Archive,
Agency : Young & Rubicam Paris (France)
LESS ORIGINAL :
Royal Sporting House Shop, Umbro Soccer Shoes – 2006
Source : Cannes Archive,
Agency : Saatchi & Saatchi (India)
Des petits trous, encore des petits trous, toujours des petits trous…

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hairy women / Au poil!

sportivedopee1.jpg sportivedopee2.jpg
THE ORIGINAL?
Skins Sport Clothes – 2005
“Improve your sports performance
without the side effects”.
Source : Luerzer’s Archive 1-06
Agency : Arnold Sydney (Australia)
LESS ORIGINAL :
City Sport, Retail store – 2006
“Ne dopez que vos pieds / Only enhance your feet performance”
Source : CB News, “2e Prix” at the French Art Directors Club 38
Agency : JWT Paris (France)
  Déjà-vu… poil au…

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Danger! / Tombés dans le panneau

panneaufoot99.jpg THE ORIGINAL?
Toyota World Cup Sponsorship – 1999
Source : Cannes Lions Archive.
Agency : Saatchi & Saatchi (Argentina)
panneaufoot2000.jpg LESS ORIGINAL
Ford Champion Leage Sponsorship – 2000
Source : Cannes Lions Archive,
Agency : Young & Rubicam (Spain)
panneaufoot2004.jpg LESS ORIGINAL
Hyundai Euro 2004 Sponsorship – 2005
Source : New York Festivals Finalist,
Agency : Duval Guillaume Brussels (Belgium)

Be the judge!

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