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| THE ORIGINAL? Mediklin – black head remover – 2002 Source : Cannes Archive Online, Agency : Zegers DDB (Chile) |
LESS ORIGINAL : “As soon as black spot appears, use Clearasil” – 2003 Source : Bronze Lion & epica book 2003 Agency : Grey Worldwide (Belgium) |
| Certains mettent un point d’honneur à innover, ce n’est visiblement pas le cas des belges de chez Grey qui rafflent quand même un lion de bronze! Eh oui, le jury n’a pas été assez pointilleux. |
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THE ORIGINAL? johnson & johnson – 2006 Source : One Show Annual 28 – Merit, Agency : Ogilvy One mumbai (India) |
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THE ORIGINAL? The Economist – 2006 Source : Cannes Shortlist & One Show 28 – Merit. Agency : Ogilvy & Mather (Philippines) |
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THE ORIGINAL? Yin-Yang Chinese Restaurant – 2006 Source : Twenty Four Advertising Blog, Agency : Étoile b |
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| THE ORIGINAL? Bike Tech – 2004 Source : Cannes Archive Online, Agency : Master Comunicacao (Brazil) |
THE ORIGINAL? Nova Schin Non Alcoholic Beer – 2004 Source : Cannes Archive Online, Agency : Fischer America (Brazil) |