Black Dots / Un Jury pas assez pointilleux
October 24th, 2007 under Special Pages, Visual Illusions. [ Comments: none ]

pointsnoirs2002.jpg pointsnoirs2003.jpg
THE ORIGINAL?
Mediklin - black head remover - 2002
Source : Cannes Archive Online,
Agency : Zegers DDB (Chile)
LESS ORIGINAL :
“As soon as black spot appears,
use Clearasil” - 2003
Source : Bronze Lion
& epica book 2003

Agency : Grey Worldwide (Belgium)
Certains mettent un point d’honneur à innover, ce n’est visiblement pas le cas des belges de chez Grey qui rafflent quand même un lion de bronze! Eh oui, le jury n’a pas été assez pointilleux.

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Can U read? / Triple lecture
October 24th, 2007 under Special Pages, Visual Illusions. [ Comments: none ]

hardtoreaddiabetes1.jpg THE ORIGINAL?
johnson & johnson - 2006
Source : One Show Annual 28 - Merit,
Agency : Ogilvy One mumbai (India)
hardtoread2006.jpg THE ORIGINAL?
The Economist - 2006
Source : Cannes Shortlist & One Show 28 - Merit.
Agency : Ogilvy & Mather (Philippines)
hardtoreadrestaurant.jpg THE ORIGINAL?
Yin-Yang Chinese Restaurant - 2006
Source : Twenty Four Advertising Blog,
Agency : Étoile b

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Optical Effect / Attention les yeux! (1/3)
October 24th, 2007 under Special Pages, Visual Illusions. [ Comments: none ]

malauxyeux2004_2.jpg malauxyeux2004.jpg
THE ORIGINAL?
Bike Tech - 2004
Source : Cannes Archive Online,
Agency : Master Comunicacao (Brazil)
THE ORIGINAL?
Nova Schin Non Alcoholic Beer - 2004
Source : Cannes Archive Online,
Agency : Fischer America (Brazil)
 

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Optical Effect / Attention les yeux! (2/3)
October 24th, 2007 under Special Pages, Visual Illusions. [ Comments: none ]

malauxyeuxddb.jpg malauxyeux2004por.jpg
LESS ORIGINAL :
Knorr soups - 2004
Source : Kiev Advertising Festival,
Agency : DDB Moscow (Russie)
LESS ORIGINAL :
E-U Online Campus - 2004
Source : One Show Volume 26 print merit,
Agency : BBDO (Portugal)
 

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Optical Effect / Attention les yeux! (3/3)
October 24th, 2007 under Special Pages, Visual Illusions. [ Comments: none ]

malauxyeuxplc.jpg malauxyeuxshell_jwt.jpg
LESS ORIGINAL :
GP Batteries - 2004
Agency : Publicis (Malaysia)
LESS ORIGINAL :
Shell Lubricants - 2005
“keeping gears in motion”
Agency : JWT Amsterdam (Netherlands)
 

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