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Smaller Tennis Court / C’est un peu court |
| April 7th, 2008 under Print & Outdoor, Sports, Events. [ Comments: 1 ]
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THE ORIGINAL?
Adidas Tennis shoes - 2002
Source : Cannes Archive Online, EPICA Book 15,
Agency : Springer & Jacoby (Germany) |
LESS ORIGINAL :
Victor Tennis shoes from Power - 2006
Source : Adsoftheworld,
Agency : M&C Saatchi (Malaysia) |
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Deux annonces qui se placent tout à fait sur le même terrain. Quand l’annonce “power” est mise à côté de l’annonce “Adidas”, elle aussi prend une autre dimension. |
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All for one x 2 / Tous pour un, mais deux fois |
| December 18th, 2007 under Miscellaneous, Mixed sources, Print & Outdoor, Sports, Events. [ Comments: 1 ]
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THE ORIGINAL?
Turkcell Euro 2008 sponsorship - September 2007
Agency : Markom/Leo Burnett (Turkey) |
THE ORIGINAL?
Adidas / Olympic Games 2008 - December 2007
Source : Adsoftheworld,
Agency : TBWA, Shanghai (China) |
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Deux retranscriptions littérales de l’expression “tous pour un”. Mais la c’est plutôt une idée pour tous.
> “CLICK HERE” to see another example of the same idea! |
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Huge soccer ball / Big Foot |
| December 14th, 2007 under Print & Outdoor, Sports, Events. [ Comments: 1 ]
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THE ORIGINAL?
The Times “the largest sport section of any daily paper” - 2004
Source : Cannes Archive Online,
Agency : Rainey Kelly Campbell Roalfe / Young & Rubicam (United Kingdom) |
LESS ORIGINAL :
“The world’s biggest game is here” / Fifa U-20 World Cup Canada - 2007
Source : Adsoftheworld,
Agency : Young & Rubicam, (Canada) |
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Apparemment Young & Rubicam revend la même idée un peu partout dans le monde à différents clients… et tout le monde s’en foot! |
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Superman Returns / Gras Double |
| December 10th, 2007 under Print & Outdoor, Sports, Events. [ Comments: none ]
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THE ORIGINAL?
Body Tech Gym Club - 1999
Source : Cannes Archive Online,
Agency : Fischer America (Brazil) |
LESS ORIGINAL :
Power House Health Club - 2007
Source : AdsOfTheWorld,
Agency : Euro RSCG, New Delhi (India) |
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Une copie super grosse. Heureusement que Joe a eu le superpouvoir de retrouver l’originale avant qu’ils n’obtiennent de super récompenses. |
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Hole in the wall / … toujours des petits trous |
| October 20th, 2007 under Print & Outdoor, Sports, Events. [ Comments: none ]
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THE ORIGINAL?
Kipsta SoccerShoe - 2002
Source : Cannes Archive,
Agency : Young & Rubicam Paris (France) |
LESS ORIGINAL :
Royal Sporting House Shop, Umbro Soccer Shoes - 2006
Source : Cannes Archive,
Agency : Saatchi & Saatchi (India) |
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Des petits trous, encore des petits trous, toujours des petits trous… |
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hairy women / Au poil! |
| October 20th, 2007 under Print & Outdoor, Sports, Events. [ Comments: none ]
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THE ORIGINAL?
Skins Sport Clothes - 2005
“Improve your sports performance
without the side effects”.
Source : Luerzer’s Archive 1-06
Agency : Arnold Sydney (Australia) |
LESS ORIGINAL :
City Sport, Retail store - 2006
“Ne dopez que vos pieds / Only enhance your feet performance”
Source : CB News, “2e Prix” at the French Art Directors Club 38
Agency : JWT Paris (France) |
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Déjà-vu… poil au… |
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Danger! / Tombés dans le panneau |
| October 20th, 2007 under Print & Outdoor, Sports, Events. [ Comments: none ]
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THE ORIGINAL?
Toyota World Cup Sponsorship - 1999
Source : Cannes Lions Archive.
Agency : Saatchi & Saatchi (Argentina) |
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LESS ORIGINAL
Ford Champion Leage Sponsorship - 2000
Source : Cannes Lions Archive,
Agency : Young & Rubicam (Spain) |
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LESS ORIGINAL
Hyundai Euro 2004 Sponsorship - 2005
Source : New York Festivals Finalist,
Agency : Duval Guillaume Brussels (Belgium) |
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Without saddle / Régime sans selle (Part1) |
| October 20th, 2007 under Print & Outdoor, Sports, Events. [ Comments: none ]
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THE ORIGINAL?
Gay cycle day - 1999
Source : Cannes Lions Archive,
Agency : Euro RSCG Partnership (Australia) |
LESS ORIGINAL :
Durex Condoms - 2002
Source : Cannes Lions Archive,
Agency : MC Cann Erickson (Belgium) |
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Without saddle / Régime sans selle (Part2) |
| October 20th, 2007 under Print & Outdoor, Sports, Events. [ Comments: none ]
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LESS ORIGINAL :
Happy Trails, Gay cycling club - 2004
Source : Cannes Lions Archive,
Agency : FCB Melbourne (Australia) |
LESS ORIGINAL :
Macho, Gay sauna & fitness - 2005
Source : EPICA Book 18
Agency : All that jazz (Brussels/Belgium) |
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Qu’on puisse répéter autant une si vieille idée…
vraiment ça troue le c** !!! |
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Eiffel Tower / Une forme de racket (Part1) |
| October 20th, 2007 under Print & Outdoor, Sports, Events. [ Comments: none ]
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THE ORIGINAL?
Paris Bercy Masters - 1997
Official poster of the event, (France) |
LESS ORIGINAL :
Canal A RTI TV
Roland Garros Coverage - 2001
Agency : Unknown. |
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