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Deep fryer used as goal / C’est un peu grillé! September 23rd, 2008 under Food, restaurants, Print & Outdoor, Sponsorship. [ Comments: 4 ] THE ORIGINAL? Mc Donald’s sponsor of UEFA Champion’s League - 2000 Source : Cannes Lions Shortlist, Agency : Leo Burnett (United Kingdom) LESS ORIGINAL : NewYorkFries “proud to be a part of local soccer” - 2008 Source : Cannes Festival Longlist, Agency : Zig Toronto (Canada) Si le “but” est le même, la manière aussi est identique. Une idée qui, comme les frites, peut se servir à toutes les sauces. Page 1 of 11