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Macintosh Classic / Pomme C, Pomme V
January 6th, 2010 under Computers, Internet, Print & Outdoor, Services. [ Comments: 1 ]

applefix2001 applefix2009
THE ORIGINAL?
On Computing “Apple Repair-Service” – 2001
Source : Cannes BRONZE Lion,
Agency : Scholz & Friends Berlin (Germany)
LESS ORIGINAL :
MacHerman “Mac Repair Service” – 12/2008
Source : Adsoftheworld
Agency : New Message Amsterdam (Netherlands)
Même idée, même mise en page… une photocopie parfaite. Et dire que l’agence qui a “conçu” cette redite s’appelle “new message”…
13 people like this post.

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What to do in case of theft? / Que faire en cas de vol?
December 19th, 2009 under Print & Outdoor, Services. [ Comments: none ]

stolen2001 stolen2009
THE ORIGINAL?
Hollard Insurance
(fake classifieds ads page) – 2001
Source : SILVER LION
Agency : Net#Work BBDO (South Africa)
LESS ORIGINAL :
Arag Insurance (fake classifieds ads page) – 2009
Source : Adsoftheworld
Agency : Butter (Germany)
Que faire en cas de vol? demande l’annonce de droite… bonne question pour une idée volée. Appeler Joe la pompe?
6 people like this post.

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Perfect Copies? / Opérations jumelées?
July 17th, 2009 under Guerrilla & Viral, Services. [ Comments: none ]

twins2008ddbdusseldorf twins2009leoburnettlisboa
THE ORIGINAL?
UNI-Copycenter “twin promotion team” – 2008
Source : Cannes Archive Online,
Agency : DDB Dusseldorf (Germany)
LESS ORIGINAL :
Staples “Perfect Copies” : Twins with flyers – 2009
Source : Cannes Festival (2009 longlist),
Agency : Leo Burnett Lisboa (Portugal)
“perfect copies” ? Ils ne croyaient pas si bien dire!
13 people like this post.

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Oops!…I Did It Again / Oups!… c’était déjà fait
April 24th, 2009 under Print & Outdoor, Services. [ Comments: 7 ]

oups2007 oups2009
THE ORIGINAL?
DHL Courier Service – 2007
Source : Cannes Archive Online
Agency : Jung Von Matt (Germany)
LESS ORIGINAL :
Dash Courier Service – 2009
Source : Adsoftheworld
Agency : Marked for Trade, Charlotte (USA)
Comme le dirait Britney Spears…
6 people like this post.

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Perfect Reflexion ? / Le reflet fidèle ?
February 22nd, 2009 under Print & Outdoor, Services. [ Comments: 2 ]

cities2007 cities2008
THE ORIGINAL?
Davivienda Bank “money transfer” – 2007
Claim : “Your international money transfer faster…”
Agency : Leo Burnett (Colombia)
LESS ORIGINAL :
Western Union “Transfer money in an instant” – 2008
Source : Cannes BRONZE LION
Agency : Saatchi & Saatchi (Vietnam)
Miroir mon beau miroir, dis moi laquelle de ces deux campagnes est la plus belle (et la plus originale?)
1 people like this post.

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Hey, call a real creative / Une idée pas très à la page
January 28th, 2009 under Print & Outdoor, Services, Telecommunications. [ Comments: none ]

penchee2000
penchee2008
THE ORIGINAL?
The Yellow Pages – 2000
Source : Cannes Archive Online,
Agency : Grey Advertising (Denmark)
LESS ORIGINAL :
AT&T Yellow Pages – 2007
Source : Adsoftheworld,
Agency : IdeaCity Austin (USA)
Idea City : Une agence qui a un certain penchant pour l’imitation?
2 people like this post.

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Cut & Copy / Couper Coller
January 16th, 2009 under Print & Outdoor, Services. [ Comments: none ]

coupecrayon2006fischeramericabrazil
coupecrayon2009
THE ORIGINAL?
Macacolandia Design Studio – 2006
Source : Cannes Press Shortlist
Agency : Fischer America Total (Brazil)
LESS ORIGINAL :
Animaster Animation School – 2008
Source : Adsoftheworld,
Agency : Reddifusion D Young & Rubicam (India)
Une telle similarité deux ans après… vous aussi ça vous la coupe?
1 people like this post.

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Upside down flags / Pris en “flag”?
December 9th, 2008 under Print & Outdoor, Services. [ Comments: 3 ]

THE ORIGINAL?
Western Union money transfer – 2005
“From Mali to Guinea”
Source : One Show Book 27
Agency : Publicis Mumbai (India)
LESS ORIGINAL :
DHL Express “No one delivers faster from Mali…to Guinea” – 2008
Source : Adsoftheworld
Agency : Jung Von Matt Hamburg (Germany)
Un “flag” similé en quelque sorte. En tout cas une nouveauté pas si renversante qu’elle n’en a l’air…
1 people like this post.

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Inspired by Joelapompe / Photo-Copie conforme!
June 27th, 2008 under Print & Outdoor, Services. [ Comments: 3 ]

THE ORIGINAL?
Xerox copiers – 2007
Source : Shortlisted at Cannes.
Agency : DY&R Mumbai (India)
LESS ORIGINAL :
Xerox Xeroprint copiers “Better copies, much faster” – 2008
Source : Cannes Longlist, Adsoftheworld,
Agency : Publicis Zürich, (Switzerland)
Une marque de photocopieurs qui se copie elle même n’est-ce pas le comble absolu en matière de télescopage? D’autant plus grave que ces deux agences ont allègrement pompé (sans aucune référence ni remerciement) le travail de documentation et de recherche de pubs effectué par votre serviteur.
1 people like this post.

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Animals & Origamis with money / Monnaie singée
June 5th, 2008 under Print & Outdoor, Services. [ Comments: 3 ]

THE ORIGINAL?
Volkswagen Passat Blue Motion – 2007
“Economical, Ecological”
Agency : DDB Milan (Italy)
LESS ORIGINAL :
Bank Coop – 2008
Agency : Ruf Lanz (Switzerland)
Je vous fiche mon billet que ce télescopage n’est pas totalement fortuit… car l’annonce de gauche est quand même assez connue.
1 people like this post.

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