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Second Hand idea / Seconde Main ?
March 12th, 2009 under Fashion & Footwear, Print & Outdoor, Retailers, Furniture, Kitchen. [ Comments: 3 ]

scared2005 scared2009
THE ORIGINAL?
Fabricas de Francia – 2005
Source : FIAP Festival Shortlist
Agency : DDB Mexico City (Mexico)
LESS ORIGINAL :
The Harvey Nichols Sale – 12/2008
Source : Adsoftheworld, CLIO Silver, EUROBEST GOLD
Agency : DDB London (United Kingdom)
Et les robes aussi chez Harvey Nichols c’est de la récup ?
2 people like this post.

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Socks in the underpants / Une “grosse” ressemblance?
December 25th, 2008 under Fashion & Footwear, Print & Outdoor, Retailers, Furniture, Kitchen. [ Comments: 2 ]

chaussette2006 chaussettes2008
THE ORIGINAL?
WESC street & underwear – 2006
“Socks : 80 swedish krona”
Agency : King Stockholm (Sweden)
LESS ORIGINAL :
Deleye Fashion Store – 2008
Agency : DDB Brussels (Belgium)
Ahhh la bonne vieille blague éculée de la chaussette dans le slip… c’est fin et de bon goût. Mais le le vrai mauvais goût dans cette affaire c’est peut être de refaire ce que les autres ont déjà fait?
2 people like this post.

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Mini Me / C’est petit, petit
October 29th, 2007 under Guerrilla & Viral, Print & Outdoor, Retailers, Furniture, Kitchen. [ Comments: 1 ]

miniposter2005.jpg miniposter2007.jpg
THE ORIGINAL?
Men & kid’s shoes by GÖRTZ Stores – 2005
Source : Cannes Archive Online,
Agency : Springer & Jacoby (Germany)
LESS ORIGINAL :
Men & Kid’s wear at C&A stores – 2007
Source : Media GOLD LION “Best Use of Outdoor”,
Agency : DDB, Brussels (Belgium)
Se retrouver comme ça, face à face avec exactement la même idée faite deux ans avant, c’est quand même un peu l’affiche!
4 people like this post.

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Knive bookmark / Cut-Copy
October 29th, 2007 under Guerrilla & Viral, Print & Outdoor, Retailers, Furniture, Kitchen. [ Comments: 1 ]

knife11.jpg knife2.jpg
THE ORIGINAL?
Knife as Bookmark – 2007
Source : One Show Design 2007,
Silver Pencil,

Agency : Grey Worldwide Beijing (China)
THE ORIGINAL?
Knife as Bookmark, J.A. Henckels Knives – 2007
Source : Cannes 2007 Bronze Lion,
Agency : McCann Erickson (Singapore)
Chacun de ces deux coups identiques s’est taillé son petit succès…
1 people like this post.

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Cutting edge advertising / Il va falloir trancher
October 23rd, 2007 under Print & Outdoor, Retailers, Furniture, Kitchen. [ Comments: 1 ]

couteauxxx2003.jpg couteauxxx2005.jpg
THE ORIGINAL?
SiaHuat Knives “the sharpest knives” – 2003
Source : Cannes Lions Archive,
Agency : Precious (Singapore)
LESS ORIGINAL :
Koi Living Knives – 2005
Source : Luerzer’s Archive 3-2005
Agency : Welcome to Orange County (Denmark)
Apparemment certains créatifs ne sont pas des fines lames. À force de faire une guerre créative à couteaux tirés, il arrive que la création ne soit pas aussi pointue que ça.

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Sharp one? / Aiguise la curiosité
October 23rd, 2007 under Print & Outdoor, Retailers, Furniture, Kitchen. [ Comments: none ]

couteaucoupe2005.jpg couteaucoupe2005_21.jpg
THE ORIGINAL?
WMF Knives – 2005
Source : New York Advertising Festivals Finalist & EPICA Print Winner,
Agency : KNSK Werbeagentur GMBH (Germany)
THE ORIGINAL?
Koi Living Knives – 2005
Source : Luerzer’s Archive,
Agency : Welcome to Orange County (Denmark)
Il aura fallu avoir le regard bien aiguisé pour débusquer ce telescopage suspect parmi plus de 5000 annonces print parues en 2005.

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Spine with chairs / 4 colonnes à la une (1/2)
October 22nd, 2007 under Print & Outdoor, Retailers, Furniture, Kitchen. [ Comments: 1 ]

colonne2000.jpg colonne2001_07548.jpg
THE ORIGINAL?
Ergonomic chairs from
designer’s world – 2000
Source : Cannes Archive Online,
Agency : DDB (Philippines)
LESS ORIGINAL :
Famo Office Chairs – 2001
Source : Cannes Archive Online,
Agency : Opal Publicidade (Portugal)
 
1 people like this post.

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Spine with chairs / 4 colonnes à la une (2/2)
October 22nd, 2007 under Print & Outdoor, Retailers, Furniture, Kitchen. [ Comments: 1 ]

colonne2002.jpg colonne2005.jpg
LESS ORIGINAL :
Journey of physicaltherapy seminar – 2002
Source : New York Festivals
Gold Woldmedal

Agency : Comunicacao Carioca (Brazil)
LESS ORIGINAL :
Dauphin Ergonomic Seating – 2005
Source : Cannes Archive Online,
Agency : Q WERBEAGENTUR (Germany)
  Au bout d’un moment, chaises ergonomiques ou pas, on en a plein le dos!

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Hanger Hook / complétement cintrés
October 20th, 2007 under Miscellaneous, Mixed sources, Print & Outdoor, Retailers, Furniture, Kitchen, Travel, Leisure. [ Comments: none ]

soldesceintre2001.jpg soldesceintre2005.jpg
THE ORIGINAL?
Sales at Marks & Spencer – 2001
Source : Cannes Lions Archive,
Agency : Tandem DDB (Spain)
LESS ORIGINAL :
Sales in London, Eurostar – 2005
Agency : Leg (France)
Heureusement que Joe a ressorti cette annonce du placard avant que les jurys de Cannes ou du Club des AD n’aient mordus à l’hameçon.
2 people like this post.

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Gun report / Hyper Déjà-Vu
October 5th, 2007 under Print & Outdoor, Retailers, Furniture, Kitchen. [ Comments: none ]

etiqueteuseexpert11.jpg etiqueteusecarre2004.jpg
THE ORIGINAL?
Expert Stores kills the taxes! – 2003
Source : Posters in France,
Créas : Greg Burke, Wayne Lubbe, Sarel Esterhuizen.
Agency : TBWA/DRM (France)
LESS ORIGINAL :
Carrefour “gives you the power to lower prices” – 2004
Source : Posters in France.
Agency : Euro RSCG BETC (France)
UC’est pas pour flinguer l’idée de droite mais il semblerait que les gens de chez Expert aient déguénés les premiers.

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