|
Mini Me / C’est petit, petit |
| October 29th, 2007 under Guerrilla & Viral, Print & Outdoor, Retailers, Furniture, Kitchen. [ Comments: none ]
|
|
 |
 |
THE ORIGINAL?
Men & kid’s shoes by GÖRTZ Stores - 2005
Source : Cannes Archive Online,
Agency : Springer & Jacoby (Germany) |
LESS ORIGINAL :
Men & Kid’s wear at C&A stores - 2007
Source : Media GOLD LION “Best Use of Outdoor”,
Agency : DDB, Brussels (Belgium) |
|
Se retrouver comme ça, face à face avec exactement la même idée faite deux ans avant, c’est quand même un peu l’affiche! |
|
|
Knive bookmark / Cut-Copy |
| October 29th, 2007 under Guerrilla & Viral, Print & Outdoor, Retailers, Furniture, Kitchen. [ Comments: none ]
|
|
 |
 |
THE ORIGINAL?
Knife as Bookmark - 2007
Source : One Show Design 2007,
Silver Pencil,
Agency : Grey Worldwide Beijing (China) |
THE ORIGINAL?
Knife as Bookmark, J.A. Henckels Knives - 2007
Source : Cannes 2007 Bronze Lion,
Agency : McCann Erickson (Singapore) |
|
Chacun de ces deux coups identiques s’est taillé son petit succès… |
|
|
Cutting edge advertising / Il va falloir trancher |
| October 23rd, 2007 under Print & Outdoor, Retailers, Furniture, Kitchen. [ Comments: 1 ]
|
|
 |
 |
THE ORIGINAL?
SiaHuat Knives “the sharpest knives” - 2003
Source : Cannes Lions Archive,
Agency : Precious (Singapore) |
LESS ORIGINAL :
Koi Living Knives - 2005
Source : Luerzer’s Archive 3-2005
Agency : Welcome to Orange County (Denmark) |
|
Apparemment certains créatifs ne sont pas des fines lames. À force de faire une guerre créative à couteaux tirés, il arrive que la création ne soit pas aussi pointue que ça. |
|
|
Sharp one? / Aiguise la curiosité |
| October 23rd, 2007 under Print & Outdoor, Retailers, Furniture, Kitchen. [ Comments: none ]
|
|
 |
 |
THE ORIGINAL?
WMF Knives - 2005
Source : New York Advertising Festivals Finalist & EPICA Print Winner,
Agency : KNSK Werbeagentur GMBH (Germany) |
THE ORIGINAL?
Koi Living Knives - 2005
Source : Luerzer’s Archive,
Agency : Welcome to Orange County (Denmark) |
|
Il aura fallu avoir le regard bien aiguisé pour débusquer ce telescopage suspect parmi plus de 5000 annonces print parues en 2005. |
|
|
Spine with chairs / 4 colonnes à la une (1/2) |
| October 22nd, 2007 under Print & Outdoor, Retailers, Furniture, Kitchen. [ Comments: none ]
|
|
 |
 |
THE ORIGINAL?
Ergonomic chairs from
designer’s world - 2000
Source : Cannes Archive Online,
Agency : DDB (Philippines) |
LESS ORIGINAL :
Famo Office Chairs - 2001
Source : Cannes Archive Online,
Agency : Opal Publicidade (Portugal) |
|
|
|
|
Spine with chairs / 4 colonnes à la une (2/2) |
| October 22nd, 2007 under Print & Outdoor, Retailers, Furniture, Kitchen. [ Comments: none ]
|
|
 |
 |
LESS ORIGINAL :
Journey of physicaltherapy seminar - 2002
Source : New York Festivals
Gold Woldmedal
Agency : Comunicacao Carioca (Brazil) |
LESS ORIGINAL :
Dauphin Ergonomic Seating - 2005
Source : Cannes Archive Online,
Agency : Q WERBEAGENTUR (Germany) |
| |
Au bout d’un moment, chaises ergonomiques ou pas, on en a plein le dos! |
|
|
Hanger Hook / complétement cintrés |
| October 20th, 2007 under Miscellaneous, Mixed sources, Print & Outdoor, Retailers, Furniture, Kitchen, Travel, Leisure. [ Comments: none ]
|
|
 |
 |
THE ORIGINAL?
Sales at Marks & Spencer - 2001
Source : Cannes Lions Archive,
Agency : Tandem DDB (Spain) |
LESS ORIGINAL :
Sales in London, Eurostar - 2005
Agency : Leg (France) |
|
Heureusement que Joe a ressorti cette annonce du placard avant que les jurys de Cannes ou du Club des AD n’aient mordus à l’hameçon. |
|
|
Gun report / Hyper Déjà-Vu |
| October 5th, 2007 under Print & Outdoor, Retailers, Furniture, Kitchen. [ Comments: none ]
|
|
 |
 |
THE ORIGINAL?
Expert Stores kills the taxes! - 2003
Source : Posters in France,
Créas : Greg Burke, Wayne Lubbe, Sarel Esterhuizen.
Agency : TBWA/DRM (France) |
LESS ORIGINAL :
Carrefour “gives you the power to lower prices” - 2004
Source : Posters in France.
Agency : Euro RSCG BETC (France) |
|
UC’est pas pour flinguer l’idée de droite mais il semblerait que les gens de chez Expert aient déguénés les premiers. |
|
| |
TV
