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Mini Me / C’est petit, petit
October 29th, 2007 under Guerrilla & Viral, Print & Outdoor, Retailers, Furniture, Kitchen. [ Comments: none ]

miniposter2005.jpg miniposter2007.jpg
THE ORIGINAL?
Men & kid’s shoes by GÖRTZ Stores - 2005
Source : Cannes Archive Online,
Agency : Springer & Jacoby (Germany)
LESS ORIGINAL :
Men & Kid’s wear at C&A stores - 2007
Source : Media GOLD LION “Best Use of Outdoor”,
Agency : DDB, Brussels (Belgium)
Se retrouver comme ça, face à face avec exactement la même idée faite deux ans avant, c’est quand même un peu l’affiche!



Knive bookmark / Cut-Copy
October 29th, 2007 under Guerrilla & Viral, Print & Outdoor, Retailers, Furniture, Kitchen. [ Comments: none ]

knife11.jpg knife2.jpg
THE ORIGINAL?
Knife as Bookmark - 2007
Source : One Show Design 2007,
Silver Pencil,

Agency : Grey Worldwide Beijing (China)
THE ORIGINAL?
Knife as Bookmark, J.A. Henckels Knives - 2007
Source : Cannes 2007 Bronze Lion,
Agency : McCann Erickson (Singapore)
Chacun de ces deux coups identiques s’est taillé son petit succès…


Cutting edge advertising / Il va falloir trancher
October 23rd, 2007 under Print & Outdoor, Retailers, Furniture, Kitchen. [ Comments: 1 ]

couteauxxx2003.jpg couteauxxx2005.jpg
THE ORIGINAL?
SiaHuat Knives “the sharpest knives” - 2003
Source : Cannes Lions Archive,
Agency : Precious (Singapore)
LESS ORIGINAL :
Koi Living Knives - 2005
Source : Luerzer’s Archive 3-2005
Agency : Welcome to Orange County (Denmark)
Apparemment certains créatifs ne sont pas des fines lames. À force de faire une guerre créative à couteaux tirés, il arrive que la création ne soit pas aussi pointue que ça.


Sharp one? / Aiguise la curiosité
October 23rd, 2007 under Print & Outdoor, Retailers, Furniture, Kitchen. [ Comments: none ]

couteaucoupe2005.jpg couteaucoupe2005_21.jpg
THE ORIGINAL?
WMF Knives - 2005
Source : New York Advertising Festivals Finalist & EPICA Print Winner,
Agency : KNSK Werbeagentur GMBH (Germany)
THE ORIGINAL?
Koi Living Knives - 2005
Source : Luerzer’s Archive,
Agency : Welcome to Orange County (Denmark)
Il aura fallu avoir le regard bien aiguisé pour débusquer ce telescopage suspect parmi plus de 5000 annonces print parues en 2005.


Spine with chairs / 4 colonnes à la une (1/2)
October 22nd, 2007 under Print & Outdoor, Retailers, Furniture, Kitchen. [ Comments: none ]

colonne2000.jpg colonne2001_07548.jpg
THE ORIGINAL?
Ergonomic chairs from
designer’s world - 2000
Source : Cannes Archive Online,
Agency : DDB (Philippines)
LESS ORIGINAL :
Famo Office Chairs - 2001
Source : Cannes Archive Online,
Agency : Opal Publicidade (Portugal)
 


Spine with chairs / 4 colonnes à la une (2/2)
October 22nd, 2007 under Print & Outdoor, Retailers, Furniture, Kitchen. [ Comments: none ]

colonne2002.jpg colonne2005.jpg
LESS ORIGINAL :
Journey of physicaltherapy seminar - 2002
Source : New York Festivals
Gold Woldmedal

Agency : Comunicacao Carioca (Brazil)
LESS ORIGINAL :
Dauphin Ergonomic Seating - 2005
Source : Cannes Archive Online,
Agency : Q WERBEAGENTUR (Germany)
  Au bout d’un moment, chaises ergonomiques ou pas, on en a plein le dos!


Hanger Hook / complétement cintrés
October 20th, 2007 under Miscellaneous, Mixed sources, Print & Outdoor, Retailers, Furniture, Kitchen, Travel, Leisure. [ Comments: none ]

soldesceintre2001.jpg soldesceintre2005.jpg
THE ORIGINAL?
Sales at Marks & Spencer - 2001
Source : Cannes Lions Archive,
Agency : Tandem DDB (Spain)
LESS ORIGINAL :
Sales in London, Eurostar - 2005
Agency : Leg (France)
Heureusement que Joe a ressorti cette annonce du placard avant que les jurys de Cannes ou du Club des AD n’aient mordus à l’hameçon.


Gun report / Hyper Déjà-Vu
October 5th, 2007 under Print & Outdoor, Retailers, Furniture, Kitchen. [ Comments: none ]

etiqueteuseexpert11.jpg etiqueteusecarre2004.jpg
THE ORIGINAL?
Expert Stores kills the taxes! - 2003
Source : Posters in France,
Créas : Greg Burke, Wayne Lubbe, Sarel Esterhuizen.
Agency : TBWA/DRM (France)
LESS ORIGINAL :
Carrefour “gives you the power to lower prices” - 2004
Source : Posters in France.
Agency : Euro RSCG BETC (France)
UC’est pas pour flinguer l’idée de droite mais il semblerait que les gens de chez Expert aient déguénés les premiers.


 


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