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Mouth to mouth / Bouche à bouche
May 8th, 2008 under Pharmaceutical, Dental, Print & Outdoor. [ Comments: 2 ]

shooting mouth shooting mouth novartis
THE ORIGINAL?
Ministère du travail (Ministry of Labour)- 2008
“At work, little pains are hard to bear”
Source : Strategies.fr
Agency : Lowe Strateus (France)
THE ORIGINAL?
Novartis Mebucaïne - 2008
“Relief for sore throats”.
Source : Adsoftheworld.com
Agency : Saatchi & Saatchi Simko,
Geneva (Switzerland)
Deux campagnes qui parlent (hurlent) d’une seule et même voix?



Traffic Jam inside a brain / Fuite des cerveaux
February 3rd, 2008 under Pharmaceutical, Dental, Print & Outdoor. [ Comments: none ]

brain2006b.jpg brain2007aspirintraffic.jpg
THE ORIGINAL?
Doritax Aspirin by Laboratório Farmacêutico Aché - 2006
Source : Clube de criacao, Luerzer’s International Archive,
Agency : eugenio DDB (Brazil)
LESS ORIGINAL :
Aspirin (Traffic Jam inside a brain) - 07/2007
Source : Adsoftheworld,
Agency : BBDO Jakarta, (Indonesia)
On se demande ce qui est passé par la tête des indonésiens pour refaire une telle copie conforme. À moins que ce soit juste une histoire de cerveau lent, qui trouve les mêmes idées à retardement…


Smiling skull / Mort aux dents
October 21st, 2007 under Pharmaceutical, Dental, Print & Outdoor, Skulls & Bones, Special Pages. [ Comments: none ]

skull98.jpg skull2000.jpg
THE ORIGINAL?
Franquet Dental Clinic - 1998
Source : Cannes Lions Archive,
Agency : Young & Rubicam (Spain)
LESS ORIGINAL :
Colgate “long lasting” Toothpaste - 2000
Source : Cannes Lions Archive,
Agency : Black Sheep (Singapore)
Oeil pour oeil, dent pour dent…si c’est une copie, ils ne l’emporteront pas au paradis.


Broken Flowers / Renversante ressemblance
October 21st, 2007 under Pharmaceutical, Dental, Print & Outdoor. [ Comments: none ]

allergy2001.jpg THE ORIGINAL?
Allergy Day (July6) - 2001
Source : Graphis
Advertising Annual
Agency : TBWA/Chiat Day (Canada)
allergysuisse06.jpg LESS ORIGINAL
Vifor Triofan - 2006
(against Hey Fever and allergies)
Source : Bronze Medal
at the Swiss AD Club,
Agency : Matter & Gretener (Switzerland)
allergyday2006.jpg LESS ORIGINAL
Livocab Anti-allergy
Tablets - 2006
Source : Cannes Lions Archive,
Agency : KNSK Werbeagentur (Germany)


pee barbedwire / Barbants barbelés (1/2)
October 21st, 2007 under Pharmaceutical, Dental, Print & Outdoor. [ Comments: none ]

barbeles2001.jpg barbeles2002.jpg
THE ORIGINAL?
Galxo SK against Herpes - 2001
Source : Cannes Archive Online,
Agency : Publicis (Sweden)
LESS ORIGINAL :
Prostate Cancer
awareness campaign - 2002
Source : Cannes Archive Online,
Agency : Ace Saatchi & Saatchi (Philippines)
 


pee barbedwire / Barbants barbelés (2/2)
October 21st, 2007 under Pharmaceutical, Dental, Print & Outdoor. [ Comments: none ]

barbeles20051.jpg barbeles2006.jpg
LESS ORIGINAL :
Qianliekang Medicine - 2005
Source : AdsOfTheWorld,
Agency : BBAD Adv Taiyuan (China)
LESS ORIGINAL :
Apollo urinary treatment - 2006
Source : Cannes Lions Archive,
Agency : Ogilvy & Mather (India)
  J’aurais pu laisser pisser, mais ce n’est pas dans les méthodes de mon cabinet.


Gums on toothbrush / brossage régulier (1/2)
October 21st, 2007 under Pharmaceutical, Dental, Print & Outdoor. [ Comments: none ]

toothbrush2003.jpg toothbrush2004.jpg
THE ORIGINAL?
Fluocaril Fluogum gums - 2003
Source : New York Advertising Festivals,
Agency : Red Cell (Italia)
LESS ORIGINAL :
Trident dental gums - 2004
Source : Cannes Archive Online,
Agency : JWT (Guatemala)
 


Gums on toothbrush / brossage régulier (2/2)
October 21st, 2007 under Pharmaceutical, Dental, Print & Outdoor. [ Comments: none ]

toothbrush2005.jpg toothbrush2005_2.jpg
LESS ORIGINAL :
Orion Xylitol Chewing Gums - 2005
Source : Cannes Lions Archive,
Agency : CHEIL Communications (Korea)
LESS ORIGINAL :
Oral-B V6 gums - 2005
Agency : Mc Cann Malmö (Sweden)
Contrairement à l’haleine qu’elles sont censées améliorer, ces pubs elles, ne sont plus très fraîches… pour les prix ils pourront toujours se brosser!


Laxative Box / Mauvaise fuite
October 21st, 2007 under Pharmaceutical, Dental, Print & Outdoor. [ Comments: none ]

constipation2004.jpg THE ORIGINAL?
Kellogg’sAllBran Laxative Cereals - 2004
Source : One Show 28 Merit.
Agency : Leo Burnett (United Kingdom)
constipation2005.jpg LESS ORIGINAL
Dulcolax Laxative - 2005
Source : Cannes Lions Archive,
Agency : Bates Red Cell (Portugal)
constipationroum.jpg LESS ORIGINAL
Dulcolax Laxative - 2005
Source : Gold Award for Health and Beauty at
Moscow International Advertising Festival
Agency : Propaganda Bucarest (Romania)


Fly near the mouth / comme des mouches
October 21st, 2007 under Pharmaceutical, Dental, Print & Outdoor. [ Comments: none ]

mouchebouche.jpg THE ORIGINAL?
Kiss Mint - 2001
Source : Cannes Lions Archive.
Agency : Euro RSCG (Argentina)
mouchebouche2005.jpg LESS ORIGINAL
Fluocaril Toothpaste - 2005
Source : Cannes Lions Archive,
Agency : Publicis Conseil (France)
mouchebouchelisterine.jpg LESS ORIGINAL
Listerine mouth wash - 2006
Source : Cannes Lions Archive,
Agency :JWT (Chile)


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