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TV & Viral

Guerrilla

Print & Outdoor

Categories Audio,video (13) Auto – 4×4 (44) Auto – Cabrios (5) Automotive (112) Beverages (14) Beverages Alcoolic (13) Beverages Non Alcohol (22) Computers, Internet (6) Cosmetics, hygiene (33) Diet & Light Products (13) Entertainment, Toys (12) Fashion & Footwear (27) Food, restaurants (56) House & Garden (42) Medias (Press, tv, net) (24) Miscellaneous, Mixed sources (100) Pharmaceutical, Dental (32) Retailers, Furniture, Kitchen (10) Services (14) Social & Environmental (62) Sponsorship (1) Sports, Events (33) Telecommunications (3) Travel, Leisure (21)

Design & Digital
Categories Business Cards (1) Logotypes (3) Movie Posters (6) Packaging (1) Web Banners & campaigns (4)

Special Pages
Categories Christmas & Santa Claus (9) Hands & Feet (20) Ideas stolen from Cartoons (8) Ideas stolen on the web (12) Japan (8) Mixed animals (11) Same year, same idea (17) Skulls & Bones (10) Visual Illusions (5)

 

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An idea not so shiny / Pas si brillant que ça… March 1st, 2010 under Miscellaneous, Mixed sources, Pharmaceutical, Dental, Print & Outdoor. [ Comments: 2 ] THE ORIGINAL? Evonik Chemicals – 05/2008 Claim : “who helps your teeth shine so white?” Source : Adsoftheworld Agency : KNSK Hamburg (Germany) LESS ORIGINAL : Trident “long lasting whiteness” – 04/2009 Source : Cannes Archive Online Agency : JWT (Morocco) Dent pour dent identique! Une bien croustillante ressemblance… Une idée, qui elle, n’a pas pris une ride. 10 people like this post. Like  Don’t cry it’s not that bad / Pas de quoi verser une larme? November 30th, 2009 under Pharmaceutical, Dental, Print & Outdoor. [ Comments: none ] THE ORIGINAL? Band-Aid “100% waterproof” – 2008 Source : Creative Club of Sao Paulo Agency : JWT (Brazil) LESS ORIGINAL : Boots “Waterproof plasters” – 2009 Agency : McCann Erickson Bangkok (Thaïland) Comme d’habitude ils vont très certainement plaider l’innocence… j’en ai déjà la larme à l’oeil… Donc, soit c’est un hasard, soit ils n’ont pas trouvé l’idée à la sueur de leur front! 10 people like this post. Like  Nose to Nose / Nez à Nez! September 7th, 2009 under Pharmaceutical, Dental, Print & Outdoor. [ Comments: 2 ] THE ORIGINAL? Vicks Vaporub “Breathe deeply” – 2006 Source : Cannes Archive, Agency : TBWA Santo Domingo (Dominican Republic) LESS ORIGINAL : Sudafed “Breathe clearly” – 2009 Source : Cannes 2009 outdoor longlist Agency : JWT London (United Kingdom) Des affiches qui arrachent au moins un sourire, mais si les Anglais aspiraient à l’originalité c’est raté. Un exemple paru dans CB News Magazine N°1024 11 people like this post. Like  Fish as speech bubble / Pêche miraculeuse June 10th, 2009 under Cosmetics, hygiene, Pharmaceutical, Dental, Print & Outdoor. [ Comments: 1 ] THE ORIGINAL? Listerine Mouthwash – 2007 Source : One Show Vol30 MERIT Agency : JWT (Puerto Rico) LESS ORIGINAL : Blend-a-med “don’t tell everyone what you had for lunch” – 2008 Source : Luerzer’s International Archive 5/2008 Agency : Saatchi & Saatchi Vienna (Austria) Coup de filet dans les bas-fonds de l’imagination. Cette coïncidence (?) me laisse muet comme une carpe… (Un exemple paru dans CB News N°1016 du 1er Juin 2009) 5 people like this post. Like  Pluged on the same idea / Plus dure est la schuuut! October 15th, 2008 under Pharmaceutical, Dental, Print & Outdoor. [ Comments: 1 ] THE ORIGINAL? Sonic Shop Ear Protections – 2001 Agency : Sholz & Friends Berlin (Germany) LESS ORIGINAL : A-Tap Earplugs – 2008 Source : Cannes Lions Outdoor Shortlist! Agency : Monday, Bangkok (Thaïland) Cette fois-ci niveau ressemblance ils ont poussé le bouchon un peu loin!!! 2 people like this post. Like  White smile with corn / Dent pour dent! October 12th, 2008 under Pharmaceutical, Dental, Print & Outdoor. [ Comments: 2 ] THE ORIGINAL? Orbit Whitening Gum – 2002 Agency : Impact BBDO (Lebanon) LESS ORIGINAL : Dr Sedoc Whitening Toothpaste – 2008 Source : Cannes Longlist, Agency : Cheil Communications Seoul (Korea) Le travail des créatifs coréens a été drôlement mâché par les libanais! 4 people like this post. Like  Farting Marilyn / Pet en cascade July 15th, 2008 under Miscellaneous, Mixed sources, Pharmaceutical, Dental, Print & Outdoor. [ Comments: 2 ] THE ORIGINAL? Science World “You fart 14 times a day. We can explain” – 2006 Source : Cannes Archive Online, Agency : Rethink (Canada) LESS ORIGINAL : Anti-Gas Antifom 40 – 2008 “The anti-gas that helps” Agency : Leo Burnett (Venezuela)   Une resucée qui manque quelque peu de fraîcheur… 2 people like this post. Like  Mouth to mouth / Bouche à bouche May 8th, 2008 under Pharmaceutical, Dental, Print & Outdoor, Same year, same idea, Special Pages. [ Comments: 5 ] THE ORIGINAL? Ministère du travail (Ministry of Labour)- 2008 “At work, little pains are hard to bear” Source : Strategies.fr Agency : Lowe Strateus (France) THE ORIGINAL? Novartis Mebucaïne – 2008 “Relief for sore throats”. Source : Adsoftheworld.com Agency : Saatchi & Saatchi Simko, Geneva (Switzerland) Deux campagnes qui parlent (hurlent) d’une seule et même voix? 3 people like this post. Like  Traffic Jam inside a brain / Fuite des cerveaux February 3rd, 2008 under Pharmaceutical, Dental, Print & Outdoor. [ Comments: none ] THE ORIGINAL? Doritax Aspirin by Laboratório Farmacêutico Aché – 2006 Source : Clube de criacao, Luerzer’s International Archive, Agency : eugenio DDB (Brazil) LESS ORIGINAL : Aspirin (Traffic Jam inside a brain) – 07/2007 Source : Adsoftheworld, Agency : BBDO Jakarta, (Indonesia) On se demande ce qui est passé par la tête des indonésiens pour refaire une telle copie conforme. À moins que ce soit juste une histoire de cerveau lent, qui trouve les mêmes idées à retardement… 3 people like this post. Like  Smiling skull / Mort aux dents October 21st, 2007 under Pharmaceutical, Dental, Print & Outdoor, Skulls & Bones, Special Pages. [ Comments: none ] THE ORIGINAL? Franquet Dental Clinic – 1998 Source : Cannes Lions Archive, Agency : Young & Rubicam (Spain) LESS ORIGINAL : Colgate “long lasting” Toothpaste – 2000 Source : Cannes Lions Archive, Agency : Black Sheep (Singapore) Oeil pour oeil, dent pour dent…si c’est une copie, ils ne l’emporteront pas au paradis. 1 people like this post. 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