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THE ORIGINAL? Sushi Kings Delivery- 2000 Source : Cannes Lions Archive. Agency : McCann-Erickson (Netherlands) |
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LESS ORIGINAL Matsumi Sushi Restaurant – 2003 Source : Cannes Lions Archive Online. Agency : JUNG von MATT (Germany) |
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LESS ORIGINAL St Pierre’s Sushis – 2004 Source : Cannes Lions Archive Shortlist!!! BBDO (New Zealand) |
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| THE ORIGINAL? Yapa-Sushi Restaurant – 2000 Source : Cannes Lions Archive, Agency : Young & Rubicam (Portugal) |
THE ORIGINAL ? Musashi Sushi Restaurant – 2000 Source : Cannes Lions Archive. Agency : FCB Tapsa (Spain) |
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| LESS ORIGINAL : Sakura Japanese Restaurant – 2004 Source : Shortlist Cannes Lions Archive Agency : DDB (Belgium) |
LESS ORIGINAL : findmesushi.co.uk – 2005 Claim : “desperate for sushi?” Source : Advertolog, Agency : ??? (United Kingdom). |
| Pas d’idée pour un resto japonais? Ne vous faites pas de sushi, y’a déjà plein d’annonces faites sur ce sujet… |
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THE ORIGINAL? “Pullman Golden” Bread – 2000 Source : New York Advertising Festivals Silver Medal, Agency : J.Walter Thompson Sao Paulo (Brazil) |
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LESS ORIGINAL “Dat Backhus” Bread Maker / Boulangerie – 2003 Source : Cannes Lions Archive Gold Lion!!! Agency : Springer & Jacoby Werbung (Germany) |
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LESS ORIGINAL Gardenia Bread – 2005 Source : Advertolog.com Agency : Crush Advertising (Singapore) |
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| THE ORIGINAL? Mini Trakinas Biscuits – 2001 Source : Cannes Archive Online , Agency : Giovanni FCB (Brazil) |
LESS ORIGINAL : Cocoa Pebbles Cereals – 2004 Source : One Show Book 26 Bronze Award, Agency : Ogilvy & Mather Kuala Lumpur (Malaysia) |
| Et voilà une petite pompe qui, l’air de rien, décroche son billet d’entrée au One Show. Décidemment, copier n’est qu’un jeu d’enfant… |
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THE ORIGINAL? Sacs Early Learning Center- 1990 Source : “A smile in the mind” english book. Student project from : Kate Emamooden. (United Kingdom) |
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LESS ORIGINAL Meridian Spa Health Club – 2004 Source : AdForum, Agency : Weigertpirouzwolf Werbeagentur GmbH Hamburg (Germany) |
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LESS ORIGINAL YKM Fitness Club – 2005 Source : AdForum, EPICA Awards, Agency : JTBWA\Istanbul (Turkey) |
Un concept usé jusqu’à la corde… À la course en sac, les anglais sont arrivés premiers.
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THE ORIGINAL? New Adidas Store Now Open – 2000 Source : Cannes Lions Archive. Agency : BBDO Guerrero Ortega (Philippines) |
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THE ORIGINAL? Adidas Store Now Open – 2000 Source : Cannes Lions Archive Online. Agency : Wongdoody (USA) |
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LESS ORIGINAL Adidas New Store Opens – 2005 Source : Cannes Lions Archive Online. Agency : TBWA London (United Kingdom) |
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| THE ORIGINAL? BMW Mini Cooper – 2003 Creative Director : Alex Bogusky, Agency : Crispin Porter + Bogusky Miami (USA) |
LESS ORIGINAL : Volkswagen Golf GTI – 2007 Source : Advertising Goodness, Agency : Ogilvy (South Africa) |
| Autant en emporte le vent… et les idées des concurrents. |
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| THE ORIGINAL? Fed Ex “whatever it takes” – 2000 Source : Silver Lion (Cannes 2000) Agency : CLM/BBDO (France) |
LESS ORIGINAL : DHL “nothing stops us” – 2007 Source : Luerzer’s International Archive, Agency : Ogilvy & Mather London (UK) |
| Les créatifs anglais aussi ont pris un raccourci pour présenter leur campagne à temps. La signature de DHL “nothing stops us” sonne presque comme un aveu. |
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THE ORIGINAL Ford Fiesta 1998 Source : Cannes Lions Archive. Agency : Harvest Advertising (Chine) |
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LESS ORIGINAL Big Babol Chewing Gum – 2007 Source : Goafest Festival SILVER Medal, Agency : Team McCann (India) |
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LESS ORIGINAL Bazooka Chewing Gum – 2007 Source : Adsoftheworld Agency : Duval Guillaume, Brussels (Belgium) |
Joe la pompe
A site dedicated to hunt similar advertising ideas from around the world. Shameless copycats or unfortunate coincidences ? You decide.
