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An idea…stuck in the past / Une idée engluée dans le passé?
February 15th, 2010 under Medias (Press, tv, net), Print & Outdoor. [ Comments: 1 ]

stuck2007 stuck2010
THE ORIGINAL?
Humo Magazine “Men’s Magazine” – 2007
Source : Cannes Archive Online,
Agency : Leo Burnett Buenos Aires (Argentina)
LESS ORIGINAL :
Jump! self promotionnal “boiling hormones for 15 years” – 2010
Source : Adsoftheworld
Agency : Jump! Comunicação, Maringá – Paraná, (Brazil)
Une idée qui a dû rester bien collée dans l’inconscient de l’ado prépubère qui, aujourd’hui, se targue du titre de “créatif”. Une double qui restera, si l’on ose dire, dans les annales!
6 people like this post.

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High Definition copycat? / Petit détails, grosse ressemblance
February 7th, 2010 under Audio,video, Medias (Press, tv, net), Print & Outdoor. [ Comments: none ]

fourmies2008 fourmis2009Heye
THE ORIGINAL?
Canal Digital HD-TV – 2008
Claim : “HD-quality means five times better image!”
Agency : Grey Stockholm (Sweden)
LESS ORIGINAL :
Sky HDTV “Discover the world in Hi-Definition” – 12/2009
Source : Adsoftheworld
Agency : Heye Group, Munich, (Germany)
Même en regardant de très très près, c’est exactement la même idée… (dans les deux cas quand on se rapproche on voit que la neige sur l’écran est en fait une nuée de fourmies)
7 people like this post.

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Well observed / Longue vue et revu!
July 30th, 2009 under Medias (Press, tv, net), Print & Outdoor. [ Comments: none ]

telescope2008 telescope2009LabelGeneve
THE ORIGINAL?
National Geographic Channel HD – 2008
Source : Cannes Shortlist
Agency : Saatchi & Saatchi Amsterdam (The Netherlands)
LESS ORIGINAL :
Naxoo TV Drivebox HD – 2009
Agency : Label Geneva (Switzerland)
Les copieurs ont visiblement bien observé (au télescope?) l’annonce originale…
10 people like this post.

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Dead doggy waiting for a walk / Mort de rire?
December 19th, 2008 under Medias (Press, tv, net), Print & Outdoor. [ Comments: 1 ]

chienskelet2007 chienskelet2008
THE ORIGINAL?
SKY Prima Fila – 2007
“Your home delivery movie”
Source : Adsoftheworld,
Agency : Forchets, Milano (Italy)
LESS ORIGINAL :
Comedy Central TV – 2008
“Humor home delivery”
Agency : Upgrade Budapest (Hungary)
Si c’est une copie il y a vraiment de quoi être mort de honte!
1 people like this post.

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Jarring note? / Fausse note?
November 27th, 2008 under Medias (Press, tv, net), Print & Outdoor. [ Comments: none ]

THE ORIGINAL?
Sony Music – “Johnny Cash 1932/2003″ – 2003
Source : Cresta Awards
Agency : Aimaq.Rapp.Stolle Berlin (Germany)
LESS ORIGINAL :
Peru.21 radio station “Yma Sumac 1922/2008″ – 2008
Source : Adsoftheworld,
Agency : Publicis (Peru)
Une fois de plus deux agences jouent la même partition créative…
2 people like this post.

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Lost in translation / Mot à mot
March 12th, 2008 under Medias (Press, tv, net), Print & Outdoor. [ Comments: none ]

moneytalks1.jpg moneytalks2007.jpg
THE ORIGINAL?
The Economist – 2000
Source : From the book “Well written and red – The story of The Economist poster campaign”.
Agency : Abbott Mead Vickers BBDO (United Kingdom)
LESS ORIGINAL :
The Economic Times – 2007
Source : Adsoftheworld,
Agency : Mccann Erickson, Mumbai, (India)
  Les deux phrases sont grosso modo les mêmes, le produit vendu (un journal économique) aussi. Mais la formulation originale est légèrement plus subtile. N’est pas David Abbott qui veut.
2 people like this post.

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Empty frame Poster / Ciel mon idée!
October 29th, 2007 under Guerrilla & Viral, Medias (Press, tv, net), Print & Outdoor. [ Comments: none ]

weather1998.jpg weather2003.jpg
THE ORIGINAL?
Good Hope FM “weather report” Outdoor – 1998
Source : Cannes Archive Online,
Agency : TBWA Hunt Lascaris Cape (South Africa)
LESS ORIGINAL :
The Weather Network Outdoor – 2003
Agency : Holmes & Lee (Canada)
Ciel mon idée! C’est ce qu’on du se dire les créatifs de TBWA Hunt Lascaris en découvrant cette copie conforme de leur affiche.
3 people like this post.

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Double erazer / À fond la gomme
October 21st, 2007 under Medias (Press, tv, net), Print & Outdoor, Social & Environmental. [ Comments: 3 ]

gommegomme2003.jpg gomme-gomme2005.jpg
THE ORIGINAL?
Thema Arte FrenchTV  – 2003
Source : Cannes Archive Online,
Agency : Ailleurs Exactement (France)
LESS ORIGINAL :
P.E.N International, Writing and Freedom – 2005
Source : Cannes Archive Online,
Agency : Publicis (Canada)
La mémoire aussi ça s’efface… mine de rien, heureusement que Joe est là sinon certains créatifs se permettraient un peu trop facilement de ré-écrire l’histoire à leur manière.
2 people like this post.

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Corner Eye / l’Oeil en coin
October 19th, 2007 under Medias (Press, tv, net), Print & Outdoor, Sports, Events. [ Comments: 1 ]

corneroeil2003.jpg corneroeil2006.jpg
THE ORIGINAL?
Fujifilm “official sponsor of the football world cup” – 2003
Source : Cannes Lions Archive,
Agency : Enjoy Scher Lafarge (France)
LESS ORIGINAL :
Soccer Newspaper Marcas “Periodisimo con vision” – 2006
Source : adsoftheworld,
Agency : McCann Erickson, La Paz (Bolivia)
Joe aussi, comme toujours, garde les yeux grands ouverts.
2 people like this post.

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Square Cut / Coupe au carré
October 19th, 2007 under Medias (Press, tv, net), Miscellaneous, Mixed sources, Print & Outdoor, Telecommunications. [ Comments: 1 ]

samsung.jpg radio1_2004.jpg
THE ORIGINAL?
Samsung A400 Mobile Phone – 2002
Agency : BDDP & Fils (France)
LESS ORIGINAL :
Radio 1 – 2004
Source : NewYork Festivals N°13  Finalist.
Agency : Team Young & Rubicam (Emirats Arabes Unis)
Un air de famille indéniable entre ces deux affiches, identiques au poil près…
3 people like this post.

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