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TV & Viral

Guerrilla

Print & Outdoor

Categories Audio,video (11) Auto - 4×4 (41) Auto - Cabrios (5) Automotive (98) Beverages (13) Beverages Alcoolic (11) Beverages Non Alcohol (21) Computers, Internet (5) Cosmetics, hygiene (29) Diet & Light Products (13) Entertainment, Toys (12) Fashion & Footwear (21) Food, restaurants (52) House & Garden (35) Medias (Press, tv, net) (21) Miscellaneous, Mixed sources (83) Pharmaceutical, Dental (29) Retailers, Furniture, Kitchen (10) Services (11) Social & Environmental (45) Sponsorship (1) Sports, Events (31) Telecommunications (3) Travel, Leisure (19)

Design & Digital
Categories Business Cards (1) Logotypes (3) Movie Posters (6) Packaging (1) Web Banners & campaigns (3)

Special Pages
Categories Christmas & Santa Claus (9) Hands & Feet (20) Ideas stolen from Cartoons (8) Ideas stolen on the web (10) Japan (7) Mixed animals (11) Same year, same idea (10) Skulls & Bones (10) Visual Illusions (5)

 

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Fish as speech bubble / Pêche miraculeuse June 10th, 2009 under Cosmetics, hygiene, Pharmaceutical, Dental, Print & Outdoor. [ Comments: 1 ] THE ORIGINAL? Listerine Mouthwash - 2007 Source : One Show Vol30 MERIT Agency : JWT (Puerto Rico) LESS ORIGINAL : Blend-a-med “don’t tell everyone what you had for lunch” - 2008 Source : Luerzer’s International Archive 5/2008 Agency : Saatchi & Saatchi Vienna (Austria) Coup de filet dans les bas-fonds de l’imagination. Cette coïncidence (?) me laisse muet comme une carpe… (Un exemple paru dans CB News N°1016 du 1er Juin 2009) 4 people like this post. Like it?  Whirls with paper towels / Une spirale infernale? May 31st, 2009 under Cosmetics, hygiene, Print & Outdoor. [ Comments: none ] THE ORIGINAL? Scottex Gigante “more paper, more absorption” - 2008 Source : Cannes Archive Online, Agency : JWT Milan (Italy) LESS ORIGINAL : Handex “New zealand’s most absorbent paper towel” - 2009 Source : Bestadsontv “best outdoor of the week” Agency : Colenso BBDO (New Zealand) Pas la peine de tourner autour du pot… c’est exactement la même idée! Des Néo Zélandais (au bout du rouleau?) ont “absorbé” un concept déjà existant. 3 people like this post. Like it?  Violin Duet / Duo pour violons March 28th, 2009 under Cosmetics, hygiene, Print & Outdoor. [ Comments: none ] THE ORIGINAL? Nikola Melita Hair Stylist - 2008 Agency : Euro RSCG Prague (Czech Republic) LESS ORIGINAL : Pantene Pro V Shampoo - 2009 Agency : Callegari Berville Grey (France) Deux idées qui s’accordent très bien. S’agirait-il d’un vibrant hommage? 1 people like this post. Like it?  Prison break episodes 1 & 2 / Idée trop vite torchée? March 24th, 2009 under Cosmetics, hygiene, Print & Outdoor. [ Comments: 1 ] THE ORIGINAL? Softee Toilet Paper “Double-ply strength” - 1998 Source : Cannes SHORTLIST Agency : Saatchi & Saatchi (Singapore) LESS ORIGINAL : Scottex Toilet Paper “extra long, extra strong” - 2009 Source : Adsoftheworld Agency : DuvalGuillaume Antwerp (Belgium) S’il y a bien un truc qui ne m’a pas échappé, c’est que cette idée existait déjà. Alors encore un hasard de plus ou des créatifs au bout du rouleau? 0 people like this post. Like it?  (creative) Help wanted / Au secours manque d’idées! October 2nd, 2008 under Cosmetics, hygiene, Print & Outdoor. [ Comments: 1 ] THE ORIGINAL? Veet (White flag) : Hair removal cream - 2006 Source : Eurobest Awards - BRONZE Agency : JWT Paris (France) LESS ORIGINAL : Braun Silk-Epil : hair lift - 2008 Source : Adsoftheworld.com Agency : Impact BBDO Dubaï (UAE) Deux idées absolument identiques… au poil près! 0 people like this post. Like it?  Stop the clock / La même mécanique August 29th, 2008 under Cosmetics, hygiene, Print & Outdoor. [ Comments: 4 ] THE ORIGINAL? Racco anti-ageing cream - 02/2008 Source : Adsoftheworld.com Agency : ByVivas Curitiba (Brazil) LESS ORIGINAL? Unilever Pond’s age miracle - 05/2008 Agency : Ogilvy Asia Pacific (Hong Kong) LESS ORIGINAL Procter & Gamble, Olay anti-ageing cream - 09/2008 Agency : Saatchi & Saatchi (Singapore) 1 people like this post. Like it?  King-Kong strikes back / Le retour de King-Kong June 7th, 2008 under Cosmetics, hygiene, Print & Outdoor. [ Comments: 1 ] THE ORIGINAL? Airwick Binaca “Fortunately, fresh breath is a spray away” - 1985 Source : 65th Art Directors Annual (Posters category) Agency : Grey Advertising Toronto (Canada) LESS ORIGINAL : Cepacol Mouth Wash - 2006 Source : Cannes Archive, Agency : Publicis (Brazil) Il faut bien le dire, ça a comme un arrière goût de récup’… 0 people like this post. Like it?  Sliding Tattoo / Une même griffe May 15th, 2008 under Cosmetics, hygiene, Print & Outdoor. [ Comments: 2 ] THE ORIGINAL? Body Moisturizer - 2000 “Extra Smooth Skin” Source : Cannes Archive, Agency : Bates (Singapore) LESS ORIGINAL : Veet “For the smoothest skin” - 2007 Source : Eurobest Longlist, Agency : Euro RSCG Prague (Czech Republic) Un concept qui a laissé des traces. Si c’est une copie, c’est fait sans aucune retenue. Il faut dire que l’idée, elle, était assez accrocheuse. 0 people like this post. Like it?  Extra strong nails / Dur Dur ! May 2nd, 2008 under Cosmetics, hygiene, Print & Outdoor. [ Comments: 1 ] THE ORIGINAL? Friggs Nutri Cosmetics : Nutritional Supplement for nails - 2006 Source : Cannes Archive Online, Agency : Ogilvy & Mather (Sweden) LESS ORIGINAL : Nivea Calcium Power “For extra strong, extra long nails” - 2008 Source : Adsoftheworld, Agency : TBWA Vienna (Austria) Un petit copier-coller, et hop c’est dans la boite! 1 people like this post. Like it?  Hand-embroidered Kleenex / Idée piquée et re-piquée? April 28th, 2008 under Cosmetics, hygiene, Print & Outdoor. [ Comments: none ] THE ORIGINAL? Tempo Tissues - 2005 Source : Cannes Archive Online, Agency : Publicis (Italy) LESS ORIGINAL : Kleenex “Extra strong tissues” - 2007 Source : Adsoftheworld.com Agency : JWT Johannesburg (South Africa)   Même si la mise en scène diffère très légèrement, ces deux idées suivent exactement le même canevas. 0 people like this post. Like it?   Page 1 of 3  1  2  3 »