right TV & Viral
right Guerrilla
right Print & Outdoor
right Design & Digital
right Special Pages

 
right Joe's Partner Sites
 
cabinet des curiosités

cartcom



newcreatives

culture pub


mm.be

adofdamonth.com



bloganubis

desicreative.com

http://www.wikio.fr



coteblog.com

BlogRankers.com

Blogarama - The Blog Directory

Visual Art Blogs - BlogCatalog Blog Directory

over-blog.com

Creative Desert / De plus en plus rasoir!
October 26th, 2009 under Cosmetics, hygiene, Print & Outdoor. [ Comments: 2 ]

cactus99 THE ORIGINAL?
Koning Razors – 1999
Source : BRONZE LION
Agency : Galaxy (Singapore)
cactus2004 LESS ORIGINAL
Labelle Women Razors – 2003
Source : Cannes Lions Archive,
Agency : Mindspace (India)
cactus2009 LESS ORIGINAL
Gillette Fusion Razors – 2009
Claim : “We love a challenge”
Source : Cannes 2009 Longlist,
Agency : BBDO NY (USA)
15 people like this post.

Bookmark and Share




They steal a Lion right under our nose! / Volé sous notre nez!
October 18th, 2009 under Cosmetics, hygiene, Print & Outdoor. [ Comments: none ]

moustache2008BBDO THE ORIGINAL?
Braun Nose Trimmer – 12/2007
Source : Cannes GOLD Lion
Agency : BBDO Dusseldorf
(Germany)
moustache2008b LESS ORIGINAL
Elta Nose Trimmer – 02/2008
Source : Cannes Lions Archive,
Agency : KNSK (Germany)
moustache2009 LESS ORIGINAL
Panasonic Nose hair trimmer – 07/2009
Source : Cannes Lions Archive,
Agency : Saatchi LAB Jakarta (Indonesia)
12 people like this post.

Bookmark and Share



Strong nails, weak concept / Ils ne se sont pas cassés!
August 7th, 2009 under Cosmetics, hygiene, Print & Outdoor. [ Comments: none ]

strongnails2005 strongnail2006
THE ORIGINAL?
Abtei Silica Capsules – “For strong nails” – 2005
Source : Cannes Archive Online,
Agency : Ogilvy & Mather (Germany)
LESS ORIGINAL :
Risqué Nail Polish – “Stronger nails” – 2006
Source : Cannes Archive Online,
Agency : QG Comunicacao (Brazil)
Oeil pour oeil… dent pour dent (cassée)!
4 people like this post.

Bookmark and Share



Tattoo yourself / Tattoo faux!
August 4th, 2009 under Cosmetics, hygiene, Print & Outdoor. [ Comments: 1 ]

tattooyourself2000 tattooyourself2007
THE ORIGINAL?
Rio Sul Shopping Center  – 2000
Source : Cannes Archive Online, Luerzer’s Archive,
Agency : Salles / D’Arcy (Brazil)
LESS ORIGINAL :
C & F Cosmetics & Fragrances “Love yourself” – 2007
Source : Pikasso Gold
Agency : Impact BBDO (Lebanon)
Il faut avoir une haute estime de soi pour tattouer sa figure sur son bras, et une très haute estime de soi pour se croire digne de gagner une récompense créative avec une telle copie.
15 people like this post.

Bookmark and Share



Fish as speech bubble / Pêche miraculeuse
June 10th, 2009 under Cosmetics, hygiene, Pharmaceutical, Dental, Print & Outdoor. [ Comments: 1 ]

bulle2007 bulle2008
THE ORIGINAL?
Listerine Mouthwash – 2007
Source : One Show Vol30 MERIT
Agency : JWT (Puerto Rico)
LESS ORIGINAL :
Blend-a-med “don’t tell everyone what you had for lunch” – 2008
Source : Luerzer’s International Archive 5/2008
Agency : Saatchi & Saatchi Vienna (Austria)
Coup de filet dans les bas-fonds de l’imagination. Cette coïncidence (?) me laisse muet comme une carpe…
(Un exemple paru dans CB News N°1016 du 1er Juin 2009)
5 people like this post.

Bookmark and Share



Whirls with paper towels / Une spirale infernale?
May 31st, 2009 under Cosmetics, hygiene, Print & Outdoor. [ Comments: 1 ]

spirale2008 spirale2009
THE ORIGINAL?
Scottex Gigante “more paper, more absorption” – 2008
Source : Cannes Archive Online,
Agency : JWT Milan (Italy)
LESS ORIGINAL :
Handex “New zealand’s most absorbent paper towel” – 2009
Source : Bestadsontv “best outdoor of the week”
Agency : Colenso BBDO (New Zealand)
Pas la peine de tourner autour du pot… c’est exactement la même idée! Des Néo Zélandais (au bout du rouleau?) ont “absorbé” un concept déjà existant.

5 people like this post.

Bookmark and Share



Violin Duet / Duo pour violons
March 28th, 2009 under Cosmetics, hygiene, Print & Outdoor. [ Comments: none ]

letsplay2008eurorscgprague violon2009
THE ORIGINAL?
Nikola Melita Hair Stylist – 2008
Agency : Euro RSCG Prague (Czech Republic)
LESS ORIGINAL :
Pantene Pro V Shampoo – 2009
Agency : Callegari Berville Grey (France)
Deux idées qui s’accordent très bien. S’agirait-il d’un vibrant hommage?
7 people like this post.

Bookmark and Share



Prison break episodes 1 & 2 / Idée trop vite torchée?
March 24th, 2009 under Cosmetics, hygiene, Print & Outdoor. [ Comments: 1 ]

jail1998 jail2009
THE ORIGINAL?
Softee Toilet Paper “Double-ply strength” – 1998
Source : Cannes SHORTLIST
Agency : Saatchi & Saatchi (Singapore)
LESS ORIGINAL :
Scottex Toilet Paper “extra long, extra strong” – 2009
Source : Adsoftheworld
Agency : DuvalGuillaume Antwerp (Belgium)
S’il y a bien un truc qui ne m’a pas échappé, c’est que cette idée existait déjà. Alors encore un hasard de plus ou des créatifs au bout du rouleau?
4 people like this post.

Bookmark and Share



(creative) Help wanted / Au secours manque d’idées!
October 2nd, 2008 under Cosmetics, hygiene, Print & Outdoor. [ Comments: 1 ]

THE ORIGINAL?
Veet (White flag) : Hair removal cream – 2006
Source : Eurobest Awards – BRONZE
Agency : JWT Paris (France)
LESS ORIGINAL :
Braun Silk-Epil : hair lift – 2008
Source : Adsoftheworld.com
Agency : Impact BBDO Dubaï (UAE)
Deux idées absolument identiques… au poil près!
1 people like this post.

Bookmark and Share



Stop the clock / La même mécanique
August 29th, 2008 under Cosmetics, hygiene, Print & Outdoor. [ Comments: 4 ]

THE ORIGINAL?
Racco anti-ageing cream – 02/2008
Source : Adsoftheworld.com
Agency : ByVivas Curitiba (Brazil)
LESS ORIGINAL?
Unilever Pond’s age miracle – 05/2008
Agency : Ogilvy Asia Pacific (Hong Kong)
LESS ORIGINAL
Procter & Gamble, Olay anti-ageing cream – 09/2008
Agency : Saatchi & Saatchi (Singapore)
4 people like this post.

Bookmark and Share



Page 1 of 41234»


right About
This site is dedicated to hunting and exposing similar advertising ideas from around the world.
Shameless copycats or unfortunate coincidences? You decide.
right Joelapompe's Book
right On the Forum
 
right Links
  • Advertising

  • Advertising (french)

  • Guerrilla & Viral

  • Other links I like

  • Plagiarism Related

  •  
    right Books I recommend


     
     
     
     
     

    Free anti-theft service for your Mac