Fish as speech bubble / Pêche miraculeuse
June 10th, 2009 under Cosmetics, hygiene, Pharmaceutical, Dental, Print & Outdoor. [ Comments: 1 ]

bulle2007 bulle2008
THE ORIGINAL?
Listerine Mouthwash - 2007
Source : One Show Vol30 MERIT
Agency : JWT (Puerto Rico)
LESS ORIGINAL :
Blend-a-med “don’t tell everyone what you had for lunch” - 2008
Source : Luerzer’s International Archive 5/2008
Agency : Saatchi & Saatchi Vienna (Austria)
Coup de filet dans les bas-fonds de l’imagination. Cette coïncidence (?) me laisse muet comme une carpe…
(Un exemple paru dans CB News N°1016 du 1er Juin 2009)

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Whirls with paper towels / Une spirale infernale?
May 31st, 2009 under Cosmetics, hygiene, Print & Outdoor. [ Comments: none ]

spirale2008 spirale2009
THE ORIGINAL?
Scottex Gigante “more paper, more absorption” - 2008
Source : Cannes Archive Online,
Agency : JWT Milan (Italy)
LESS ORIGINAL :
Handex “New zealand’s most absorbent paper towel” - 2009
Source : Bestadsontv “best outdoor of the week”
Agency : Colenso BBDO (New Zealand)
Pas la peine de tourner autour du pot… c’est exactement la même idée! Des Néo Zélandais (au bout du rouleau?) ont “absorbé” un concept déjà existant.

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Violin Duet / Duo pour violons
March 28th, 2009 under Cosmetics, hygiene, Print & Outdoor. [ Comments: none ]

letsplay2008eurorscgprague violon2009
THE ORIGINAL?
Nikola Melita Hair Stylist - 2008
Agency : Euro RSCG Prague (Czech Republic)
LESS ORIGINAL :
Pantene Pro V Shampoo - 2009
Agency : Callegari Berville Grey (France)
Deux idées qui s’accordent très bien. S’agirait-il d’un vibrant hommage?

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Prison break episodes 1 & 2 / Idée trop vite torchée?
March 24th, 2009 under Cosmetics, hygiene, Print & Outdoor. [ Comments: 1 ]

jail1998 jail2009
THE ORIGINAL?
Softee Toilet Paper “Double-ply strength” - 1998
Source : Cannes SHORTLIST
Agency : Saatchi & Saatchi (Singapore)
LESS ORIGINAL :
Scottex Toilet Paper “extra long, extra strong” - 2009
Source : Adsoftheworld
Agency : DuvalGuillaume Antwerp (Belgium)
S’il y a bien un truc qui ne m’a pas échappé, c’est que cette idée existait déjà. Alors encore un hasard de plus ou des créatifs au bout du rouleau?

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(creative) Help wanted / Au secours manque d’idées!
October 2nd, 2008 under Cosmetics, hygiene, Print & Outdoor. [ Comments: 1 ]

THE ORIGINAL?
Veet (White flag) : Hair removal cream - 2006
Source : Eurobest Awards - BRONZE
Agency : JWT Paris (France)
LESS ORIGINAL :
Braun Silk-Epil : hair lift - 2008
Source : Adsoftheworld.com
Agency : Impact BBDO Dubaï (UAE)
Deux idées absolument identiques… au poil près!

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Stop the clock / La même mécanique
August 29th, 2008 under Cosmetics, hygiene, Print & Outdoor. [ Comments: 4 ]

THE ORIGINAL?
Racco anti-ageing cream - 02/2008
Source : Adsoftheworld.com
Agency : ByVivas Curitiba (Brazil)
LESS ORIGINAL?
Unilever Pond’s age miracle - 05/2008
Agency : Ogilvy Asia Pacific (Hong Kong)
LESS ORIGINAL
Procter & Gamble, Olay anti-ageing cream - 09/2008
Agency : Saatchi & Saatchi (Singapore)

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King-Kong strikes back / Le retour de King-Kong
June 7th, 2008 under Cosmetics, hygiene, Print & Outdoor. [ Comments: 1 ]

THE ORIGINAL?
Airwick Binaca “Fortunately, fresh breath is a spray away” - 1985
Source : 65th Art Directors Annual (Posters category)
Agency : Grey Advertising Toronto (Canada)
LESS ORIGINAL :
Cepacol Mouth Wash - 2006
Source : Cannes Archive,
Agency : Publicis (Brazil)
Il faut bien le dire, ça a comme un arrière goût de récup’…

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Sliding Tattoo / Une même griffe
May 15th, 2008 under Cosmetics, hygiene, Print & Outdoor. [ Comments: 2 ]

THE ORIGINAL?
Body Moisturizer - 2000
“Extra Smooth Skin”
Source : Cannes Archive,
Agency : Bates (Singapore)
LESS ORIGINAL :
Veet “For the smoothest skin” - 2007
Source : Eurobest Longlist,
Agency : Euro RSCG Prague (Czech Republic)
Un concept qui a laissé des traces. Si c’est une copie, c’est fait sans aucune retenue. Il faut dire que l’idée, elle, était assez accrocheuse.

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Extra strong nails / Dur Dur !
May 2nd, 2008 under Cosmetics, hygiene, Print & Outdoor. [ Comments: 1 ]

canopen2006.jpg canopen2008.jpg
THE ORIGINAL?
Friggs Nutri Cosmetics : Nutritional Supplement for nails - 2006
Source : Cannes Archive Online,
Agency : Ogilvy & Mather (Sweden)
LESS ORIGINAL :
Nivea Calcium Power “For extra strong, extra long nails” - 2008
Source : Adsoftheworld,
Agency : TBWA Vienna (Austria)
Un petit copier-coller, et hop c’est dans la boite!

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Hand-embroidered Kleenex / Idée piquée et re-piquée?
April 28th, 2008 under Cosmetics, hygiene, Print & Outdoor. [ Comments: none ]

canevas2005.jpg canevas2007.jpg
THE ORIGINAL?
Tempo Tissues - 2005
Source : Cannes Archive Online,
Agency : Publicis (Italy)
LESS ORIGINAL :
Kleenex “Extra strong tissues” - 2007
Source : Adsoftheworld.com
Agency : JWT Johannesburg (South Africa)
  Même si la mise en scène diffère très légèrement, ces deux idées suivent exactement le même canevas.

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