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No barriers / Je ne te haie point |
| October 20th, 2007 under Computers, Internet, Print & Outdoor, Sports, Events. [ Comments: none ]
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THE ORIGINAL?
Swedish software company IFS - 2000
Agency : Sandberg & Co (Sweden) |
LESS ORIGINAL :
Annonce Seat Altea - 2003
Source : CB News magazine,
Agency : Euro RSCG BETC (Paris-France) |
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Tricher comme celà n’est pas très “sport”. Mais les créateurs de
l’originale sauront bien sur rester fair-play maintenant que Joe a
rétabli la vérité. |
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nipple.com / Têton.com |
| October 19th, 2007 under Computers, Internet, Medias (Press, tv, net), Print & Outdoor. [ Comments: none ]
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THE ORIGINAL?
Website Vogue.com - 2001
Source : Cannes Lions Archive.
Agency : M&C Saatchi (UK) |
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THE ORIGINAL?
Website axeonline.com - 2001
Source : Cannes Lions Archive,
Agency : Lowe Porta (Chile) |
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LESS ORIGINAL
Website Playboy.com - 2005
Source : Cannes Lions Archive,
Agency : Young & Rubicam (Brazil) |
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Wireless / Idée usée jusqu’à la corde (Part1) |
| October 15th, 2007 under Computers, Internet, Print & Outdoor. [ Comments: none ]
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THE ORIGINAL?
“wireless” / Reliance Infocomm - 2003
Claim : “Welcome to a wireless revolution”.
Source : Shortlisted at Cannes Advertising Festival,
Agency : MUDRA Communications (India) |
LESS ORIGINAL :
“wireless” Samsung Laptop - 2003
Source : Cannes Lions Archive,
Agency : Cheil Communications (Korea) |
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Wireless / Idée usée jusqu’à la corde (Part2) |
| October 15th, 2007 under Computers, Internet, Print & Outdoor. [ Comments: none ]
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LESS ORIGINAL :
Velconet / Wireless Internet - 2004
Source : Shortlisted at Cannes Advertising Festival,
Agency : SAVAGLIO\TBWA (Argentina) |
LESS ORIGINAL :
“welcome to the wireless world” / Nikon - 2005
Source : Luerzer’s Archive 6-2005.
Agency : ADK Europe, Amsterdam (Netherlands) |
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Parfois l’originalité d’une idée ne tient qu’à un fil. Ici l’idée est usée jusqu’à la corde! Au passage, la même idée se retrouve deux années de suite en shortlist à Cannes. |
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Save you ass / Sauve qui peut |
| October 15th, 2007 under Computers, Internet, Print & Outdoor. [ Comments: none ]
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THE ORIGINAL?
“save your ass” / Web Design in CREATIVE MAGAZINE - 2000
Source : Cannes Lions Archive,
Agency : Almap BBDO (Brazil) |
LESS ORIGINAL
“save your ass” / File safety Storage - 2001
Source : Cannes Lions Archive,
Agency : ADN Publicidad (Uruguay) |
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Dans l’annonce de droite il n’y a malheureusement rien à “sauver”. Un bon “Pomme Z” et on n’en parle plus… |
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TV
