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Ice Sticks / Ésquimaux plus très frais (1/3) October 23rd, 2007 under Beverages, Print & Outdoor. [ Comments: none ] THE ORIGINAL? Evian Mineral Water - 1998 Source : Adforum, Agency : Euro RSCG New York (USA) LESS ORIGINAL : Johnnie Walker Red Label - 1999 Source : EPICA Awards Book, Agency : Double N (Poland)   Ice Sticks / Ésquimaux plus très frais (2/3) October 23rd, 2007 under Beverages, Print & Outdoor. [ Comments: none ] LESS ORIGINAL Guiness Extra Cold - 2000 Source : Cannes Lions Archive. D&AD Book - Clio Award Gold Agency : Abbott Mead Vickers BBDO (London) LESS ORIGINAL : Seven Up - 2001 Source : Cannes Lions Archive, Agency : BBDO (Canada) LESS ORIGINAL Heineken Beer - 2001 Source : APPM Best Of, Agency : Publicis Conseil (France) Ice Sticks / Ésquimaux plus très frais (3/3) October 23rd, 2007 under Beverages, Print & Outdoor. [ Comments: none ] LESS ORIGINAL : UV Vodka - 2003 Source : Graphis Advertising Annual  Agency : Olson & Company (USA) LESS ORIGINAL : Ioli Mineral Water  - 2005 Source : EPICA Awards Agency : Spot Thompson Total (Greece) Le coup de l’esquimau. Il frappe une fois par an !!! Un grand classique lorsque un créatif en mal d’imagination doit parler de fraîcheur… Une idée sucée et resucée… Drinks at Brinks / Braquage d’idée October 22nd, 2007 under Beverages, Print & Outdoor. [ Comments: none ] THE ORIGINAL? Stella Artois Beer “security guards” - 1998 Source : Cannes Lions Archive, Agency : Saatchi & Saatchi (New Zealand) LESS ORIGINAL : Perrier “Very Important Drink” - 2002 Source : Luerzer’s International Archive, Agency : Ogilvy & Mather (France) Si les bouteilles semblent être sous bonne surveillance, l’idée créative elle s’est échappée au nez et à la barbe des gardiens… alors Very Imbecile Dérapage ou Very Improbable Duplicata? Winter swim wear / Tirage de maillot? October 22nd, 2007 under Beverages, Print & Outdoor. [ Comments: none ] THE ORIGINAL? Labatt Ice Beer - 1998 Source : The Face Magazine, Agency : Unknown, LESS ORIGINAL : Perrier sparkling water - 2001 Agency : Ogilvy & Mather Paris (France) C’est sur, avec une petite photo signée Vincent Dixon (à droite) ça fait tout de suite un peu plus chic. Fan with bottles / Prendre un vent (1/2) October 22nd, 2007 under Beverages, Print & Outdoor. [ Comments: none ] THE ORIGINAL? Coca-Cola Classic - 1997 Source : EPICA Awards Book, Agency : Publicis-FCB (Spain) LESS ORIGINAL : Guiness Beer - 2000 Source : D&AD Agency : AMV BBDO (UK)   Fan with bottles / Prendre un vent (2/2) October 22nd, 2007 under Beverages, Print & Outdoor. [ Comments: none ] LESS ORIGINAL : Seven Up - 2001 Source : Cannes Lions Archive, Agency : BBDO (Canada) LESS ORIGINAL : Heineken Beer - 2002 Source :  EPICA Awards Book, Agency : Publicis Conseil (France) Les boissons sont fraiches, les idées un peu moins… Squeezy ads / Mauvaise presse (1/2) October 22nd, 2007 under Beverages, Print & Outdoor. [ Comments: none ] THE ORIGINAL? Perrier Lemon - 1997 Source : Luerzer’s Archive, Agency : David Gardiner LESS ORIGINAL Pepsi Cola “ask for more” - 2001 Source : Cannes Lions Archive, Agency : CLM/BBDO (France) LESS ORIGINAL Coca-Cola Light Lemon - 2002 Agency : Publicis Conseil (France) Squeezy ads / Mauvaise presse (2/2) October 22nd, 2007 under Beverages, Print & Outdoor. [ Comments: none ] LESS ORIGINAL : Coca-Cola Light Lemon - 2004 Source : Cannes Lions Archive, Agency : BBH Asia Pacific (Singapour) LESS ORIGINAL : Tropicana Pure Premium - 2005 Agency : JWT (United Kingdom) Le filon semble totalement inépuisable… Une idée que tous les créatifs du monde se “pressent” de répéter. Hand cuffs / Idée attachante October 22nd, 2007 under Beverages, Print & Outdoor. [ Comments: none ] THE ORIGINAL? Molson Canadian - 2003 Source : Cannes Lions Archive. Agency : Bensimon/Byrne (Canada) THE ORIGINAL? Perrier “very important drink” - 2003 Source : Luerzer’s Archive, Agency : Ogilvy (France) LESS ORIGINAL Choco Milk - 2007 Source : Adsoftheworld, Agency : Ogilvy & Mather, (Panama) « Previous entries