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Ice Sticks / Ésquimaux plus très frais (1/3)
October 23rd, 2007 under Beverages, Print & Outdoor. [ Comments: none ]

evian.jpg walkeresqui.jpg
THE ORIGINAL?
Evian Mineral Water - 1998
Source : Adforum,
Agency : Euro RSCG New York (USA)
LESS ORIGINAL :
Johnnie Walker Red Label - 1999
Source : EPICA Awards Book,
Agency : Double N (Poland)
 



Ice Sticks / Ésquimaux plus très frais (2/3)
October 23rd, 2007 under Beverages, Print & Outdoor. [ Comments: none ]

guiness.jpg LESS ORIGINAL
Guiness Extra Cold - 2000
Source : Cannes Lions Archive.
D&AD Book - Clio Award Gold
Agency : Abbott Mead Vickers BBDO (London)
esquimau6.jpg LESS ORIGINAL :
Seven Up - 2001
Source : Cannes Lions Archive,
Agency : BBDO (Canada)
heinekengd.jpg LESS ORIGINAL
Heineken Beer - 2001
Source : APPM Best Of,
Agency : Publicis Conseil (France)


Ice Sticks / Ésquimaux plus très frais (3/3)
October 23rd, 2007 under Beverages, Print & Outdoor. [ Comments: none ]

esquimaublue.jpg esquimauepica2005.jpg
LESS ORIGINAL :
UV Vodka - 2003
Source : Graphis Advertising Annual  Agency : Olson & Company (USA)
LESS ORIGINAL :
Ioli Mineral Water  - 2005
Source : EPICA Awards
Agency : Spot Thompson Total (Greece)
Le coup de l’esquimau. Il frappe une fois par an !!! Un grand classique lorsque un créatif en mal d’imagination doit parler de fraîcheur…
Une idée sucée et resucée…


Drinks at Brinks / Braquage d’idée
October 22nd, 2007 under Beverages, Print & Outdoor. [ Comments: none ]

brinks98.jpg brinks4243.jpg
THE ORIGINAL?
Stella Artois Beer “security guards” - 1998
Source : Cannes Lions Archive,
Agency : Saatchi & Saatchi (New Zealand)
LESS ORIGINAL :
Perrier “Very Important Drink” - 2002
Source : Luerzer’s International Archive,
Agency : Ogilvy & Mather (France)
Si les bouteilles semblent être sous bonne surveillance, l’idée créative elle s’est échappée au nez et à la barbe des gardiens… alors Very Imbecile Dérapage ou Very Improbable Duplicata?


Winter swim wear / Tirage de maillot?
October 22nd, 2007 under Beverages, Print & Outdoor. [ Comments: none ]

labattice.jpg perriershort.jpg
THE ORIGINAL?
Labatt Ice Beer - 1998
Source : The Face Magazine,
Agency : Unknown,
LESS ORIGINAL :
Perrier sparkling water - 2001
Agency : Ogilvy & Mather Paris (France)
C’est sur, avec une petite photo signée Vincent Dixon (à droite) ça fait tout de suite un peu plus chic.


Fan with bottles / Prendre un vent (1/2)
October 22nd, 2007 under Beverages, Print & Outdoor. [ Comments: none ]

ventilocoke.jpg guinessfan.jpg
THE ORIGINAL?
Coca-Cola Classic - 1997
Source : EPICA Awards Book,
Agency : Publicis-FCB (Spain)
LESS ORIGINAL :
Guiness Beer - 2000
Source : D&AD
Agency : AMV BBDO (UK)
 


Fan with bottles / Prendre un vent (2/2)
October 22nd, 2007 under Beverages, Print & Outdoor. [ Comments: none ]

ventilo01_06976.jpg ventilohein1.jpg
LESS ORIGINAL :
Seven Up - 2001
Source : Cannes Lions Archive,
Agency : BBDO (Canada)
LESS ORIGINAL :
Heineken Beer - 2002
Source :  EPICA Awards Book,
Agency : Publicis Conseil (France)
Les boissons sont fraiches, les idées un peu moins…


Squeezy ads / Mauvaise presse (1/2)
October 22nd, 2007 under Beverages, Print & Outdoor. [ Comments: none ]

presseagrperrierlemon.jpg THE ORIGINAL?
Perrier Lemon - 1997
Source : Luerzer’s Archive,
Agency : David Gardiner
citronpepsi.jpg LESS ORIGINAL
Pepsi Cola “ask for more” - 2001
Source : Cannes Lions Archive,
Agency : CLM/BBDO (France)
citron2.jpg LESS ORIGINAL
Coca-Cola Light Lemon - 2002
Agency : Publicis Conseil (France)


Squeezy ads / Mauvaise presse (2/2)
October 22nd, 2007 under Beverages, Print & Outdoor. [ Comments: none ]

presseagrcoca2004.jpg presseagrumes2004.jpg
LESS ORIGINAL :
Coca-Cola Light Lemon - 2004
Source : Cannes Lions Archive,
Agency : BBH Asia Pacific (Singapour)
LESS ORIGINAL :
Tropicana Pure Premium - 2005
Agency : JWT (United Kingdom)
Le filon semble totalement inépuisable… Une idée que tous les créatifs du monde se “pressent” de répéter.


Hand cuffs / Idée attachante
October 22nd, 2007 under Beverages, Print & Outdoor. [ Comments: none ]

menottescanadian2003.jpg THE ORIGINAL?
Molson Canadian - 2003
Source : Cannes Lions Archive.
Agency : Bensimon/Byrne (Canada)
menottesperrier_2003.jpg THE ORIGINAL?
Perrier
“very important drink” - 2003
Source : Luerzer’s Archive,
Agency : Ogilvy (France)
menottes2007.jpg LESS ORIGINAL
Choco Milk - 2007
Source : Adsoftheworld,
Agency : Ogilvy & Mather, (Panama)


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