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The naked truth / Kilt ou double? |
| February 9th, 2010 under Beverages, Beverages Alcoolic, Print & Outdoor. [ Comments: none ]
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THE ORIGINAL?
Old Lady’s London Dry Gin – 1988
“A true original, born in Great-Britain”
Source : Luerzer’s Archive, French AD Annual
Agency : Callegari Berville, Paris (France) |
LESS ORIGINAL :
Dean’s Finest Old Scotch Whisky – 2010
“Surprisingly mild”
Source : Adsoftheworld
Agency : Scholz and Friends Dusseldorf (Germany) |
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The finest Scotch Whisky with the finest old idea… |
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Ice Sticks / Ésquimaux plus très frais (1/3) |
| October 23rd, 2007 under Beverages, Print & Outdoor. [ Comments: none ]
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THE ORIGINAL?
Evian Mineral Water – 1998
Source : Adforum,
Agency : Euro RSCG New York (USA) |
LESS ORIGINAL :
Johnnie Walker Red Label – 1999
Source : EPICA Awards Book,
Agency : Double N (Poland) |
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Ice Sticks / Ésquimaux plus très frais (2/3) |
| October 23rd, 2007 under Beverages, Print & Outdoor. [ Comments: none ]
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LESS ORIGINAL
Guiness Extra Cold – 2000
Source : Cannes Lions Archive.
D&AD Book – Clio Award Gold
Agency : Abbott Mead Vickers BBDO (London) |
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LESS ORIGINAL :
Seven Up – 2001
Source : Cannes Lions Archive,
Agency : BBDO (Canada) |
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LESS ORIGINAL
Heineken Beer – 2001
Source : APPM Best Of,
Agency : Publicis Conseil (France) |
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Ice Sticks / Ésquimaux plus très frais (3/3) |
| October 23rd, 2007 under Beverages, Print & Outdoor. [ Comments: 1 ]
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LESS ORIGINAL :
UV Vodka – 2003
Source : Graphis Advertising Annual Agency : Olson & Company (USA) |
LESS ORIGINAL :
Ioli Mineral Water – 2005
Source : EPICA Awards
Agency : Spot Thompson Total (Greece) |
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Le coup de l’esquimau. Il frappe une fois par an !!! Un grand classique lorsque un créatif en mal d’imagination doit parler de fraîcheur…
Une idée sucée et resucée… |
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Drinks at Brinks / Braquage d’idée |
| October 22nd, 2007 under Beverages, Print & Outdoor. [ Comments: none ]
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THE ORIGINAL?
Stella Artois Beer “security guards” – 1998
Source : Cannes Lions Archive,
Agency : Saatchi & Saatchi (New Zealand) |
LESS ORIGINAL :
Perrier “Very Important Drink” – 2002
Source : Luerzer’s International Archive,
Agency : Ogilvy & Mather (France) |
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Si les bouteilles semblent être sous bonne surveillance, l’idée créative elle s’est échappée au nez et à la barbe des gardiens… alors Very Imbecile Dérapage ou Very Improbable Duplicata? |
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Winter swim wear / Tirage de maillot? |
| October 22nd, 2007 under Beverages, Print & Outdoor. [ Comments: none ]
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THE ORIGINAL?
Labatt Ice Beer – 1998
Source : The Face Magazine,
Agency : Unknown, |
LESS ORIGINAL :
Perrier sparkling water – 2001
Agency : Ogilvy & Mather Paris (France) |
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C’est sur, avec une petite photo signée Vincent Dixon (à droite) ça fait tout de suite un peu plus chic. |
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Fan with bottles / Prendre un vent (1/2) |
| October 22nd, 2007 under Beverages, Print & Outdoor. [ Comments: none ]
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THE ORIGINAL?
Coca-Cola Classic – 1997
Source : EPICA Awards Book,
Agency : Publicis-FCB (Spain) |
LESS ORIGINAL :
Guiness Beer – 2000
Source : D&AD
Agency : AMV BBDO (UK) |
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Fan with bottles / Prendre un vent (2/2) |
| October 22nd, 2007 under Beverages, Print & Outdoor. [ Comments: none ]
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LESS ORIGINAL :
Seven Up – 2001
Source : Cannes Lions Archive,
Agency : BBDO (Canada) |
LESS ORIGINAL :
Heineken Beer – 2002
Source : EPICA Awards Book,
Agency : Publicis Conseil (France) |
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Les boissons sont fraiches, les idées un peu moins… |
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Squeezy ads / Mauvaise presse (1/2) |
| October 22nd, 2007 under Beverages, Print & Outdoor. [ Comments: none ]
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THE ORIGINAL?
Perrier Lemon – 1997
Source : Luerzer’s Archive,
Agency : David Gardiner |
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LESS ORIGINAL
Pepsi Cola “ask for more” – 2001
Source : Cannes Lions Archive,
Agency : CLM/BBDO (France) |
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LESS ORIGINAL
Coca-Cola Light Lemon – 2002
Agency : Publicis Conseil (France) |
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Squeezy ads / Mauvaise presse (2/2) |
| October 22nd, 2007 under Beverages, Print & Outdoor. [ Comments: none ]
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LESS ORIGINAL :
Coca-Cola Light Lemon – 2004
Source : Cannes Lions Archive,
Agency : BBH Asia Pacific (Singapour) |
LESS ORIGINAL :
Tropicana Pure Premium – 2005
Agency : JWT (United Kingdom) |
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Le filon semble totalement inépuisable… Une idée que tous les créatifs du monde se “pressent” de répéter. |
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