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Eyes with cups / Marre du café! (1/2) October 24th, 2007 under Beverages Non Alcohol, Print & Outdoor. [ Comments: none ] THE ORIGINAL? Mall Marina shopping center - 2002 ” Stay awake, don’t miss the midnight clearance sale” Source : Cannes Archive Online Agency : Young & Rubicam (Chili) THE ORIGINAL? Nicola Coffee - 2002 Source : Cannes Archive Online Agency : Edson FCB (Portugal)   Eyes with cups / Marre du café! (2/2) October 24th, 2007 under Beverages Non Alcohol, Print & Outdoor. [ Comments: none ] LESS ORIGINAL : Nescafe Coffee - 2004 Source : Cannes Archive Online, Agency : Mc Cann Erickson (Singapore) LESS ORIGINAL : Mc Donad’s Café - 2005 Source : Cannes Archive Online, Agency : DDB Sydney (Australia) Si on veut pas qu’un nouvel exemple soit primé à cannes mieux vaut ouvrir l’oeil. Quand il se rendront compte que leur idée existe déjà certains créatifs risquent de boire la tasse… Cow drinking her own milk / La vache! October 22nd, 2007 under Beverages Non Alcohol, Print & Outdoor. [ Comments: none ] THE ORIGINAL? Alpen Milch “Just good milk” - 2003 Source : EPICA awards book, Cannes Lions Archive Agency : Kolle Rebbe Werbeagentur (Germany) THE ORIGINAL? Friesenmilch Milk - 2003 Source : Cannes Lions Archive Agency : Scholz & Friends (Germany)   Ah la vache! Si c’était pas sorti la même année à quelques mois près on pourrait dire que ça va de mal en pis. Double wave / Double vague October 19th, 2007 under Beverages Non Alcohol, Miscellaneous, Mixed sources, Print & Outdoor, Sports, Events. [ Comments: none ] THE ORIGINAL? Powerade Energy drink - 2004 Source : Cannes Lions Archive, Agency : DDB (Mexico) THE ORIGINAL? Oxbow Surfwear - 2004 Source : Strategies.fr Ad of the day, Agency : Saatchi & Saatchi (France) En matière d’idées aussi il faut savoir surfer sur la vague. Mais là il est dur de savoir qui a sorti sa planche en premier. Dirty Pinocchio / Pine Occhio October 19th, 2007 under Beverages Non Alcohol, Medias (Press, tv, net), Print & Outdoor. [ Comments: none ] THE ORIGINAL? White Night Energy Drink- 1999 Source : Cannes Lions Archive, Agency : Equation (Belgium) LESS ORIGINAL : Das Magazin - 2000 Source : Shortlist Cannes Lions Archive, Agency : Wyler Werbung (Switzerland)   Dites “je n’ai jamais copié je le jure”… Iced skin / copié-collé (Part1) October 18th, 2007 under Beverages Non Alcohol, Food, restaurants, Print & Outdoor. [ Comments: none ] THE ORIGINAL? Halls Fresh Mints - 2004 Source : Cannes Archive Online, Agency : JWT (Brazil) THE ORIGINAL? Ice Latte Arla - 2004 Source : Cannes Archive Online, Agency : Forsman & Bodenfors (Sweden)   Milk moustaches / Que c’est lait October 18th, 2007 under Beverages Non Alcohol, Food, restaurants, Print & Outdoor. [ Comments: none ] THE ORIGINAL? Famous “Got Milk?” campaign - 1990 Agency : Goodby Silverstein & Partners (USA) LESS ORIGINAL : Babybel Milk cheese “Milk and good mood to eat” - 2003 Agency : Saatchi & Saatchi (France) Le plagiat est tellement honteux et grotesque que les bras nous en tombent. La campagne américaine Got Milk? dure depuis plus de 10ans. Elle a été déclinée à travers les USA sur de nombreuses stars (de Pete Sampras à Bill Cosby). C’est l’une des campagnes les plus connues de l’histoire de la publicité… Small Mirrors / Pâle reflets de l’originale October 16th, 2007 under Beverages Non Alcohol, Diet & Light Products, Print & Outdoor. [ Comments: none ] THE ORIGINAL? PerdiIgao Lasagna Light - 2003 Source : Cannes Lions Archive. Claim : “change your shape, not your food” Agency : Bates (Brazil) LESS ORIGINAL Pepsi Light - 2004 Source : New York Festivals Finalist Certificate, Agency : BBDO Campaign GmbH (Germany) LESS ORIGINAL Pepsi Light - 2004 Source : New York Festivals Gold Medal, Agency : Sancho/BBDO (Colombia) 90-60-90 October 16th, 2007 under Beverages Non Alcohol, Diet & Light Products, Print & Outdoor. [ Comments: none ] THE ORIGINAL? Contrex Mineral Water - 1993 Source : French Art Directors Club, Agency : Australie (France) LESS ORIGINAL SoNatural Light - 2000 Source : Cannes Lions Archive, Agency : Leo Burnett (Argentina) LESS ORIGINAL Coca-Cola Light - 2002 Source : Cannes Lions Archive Online. Agency : Springer & Jacoby (Germany) Antz / Une sacrée ressucée October 16th, 2007 under Beverages Non Alcohol, Diet & Light Products, Food, restaurants, Miscellaneous, Mixed sources, Print & Outdoor. [ Comments: none ] THE ORIGINAL? Diet Pepsi - 1999 Source : Luerzer’s International Archive, Agency : Daiko Advertising (Japan) LESS ORIGINAL : Chupa Chups Lollipos “it’s sugar free” - 2005 Source : Shortlisted at Cannes Advertising Festival, Agency : DDB (Spain) Encore une belle ressucée. Les jurys auraient mieux fait de passer à côté, comme les fourmies… « Previous entries