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New wave? / Vague ressemblance?
July 16th, 2009 under Beverages Non Alcohol, Japan, Print & Outdoor. [ Comments: 1 ]

hokusai2008 hokusai2009
THE ORIGINAL?
Kikkoman Soy Sauce – 2008
Source : EPICA Longlist
Agency : Scholz & Friends Stockholm (Sweden)
LESS ORIGINAL :
Fuji Mineral Water – “Japanese Soul Water” – 2009
Source : Cannes Longlist
Agency : Commons Tokyo (Japan)
Certes la fameuse “grande vague de Kanagawa” de Hokusai est un symbole très souvent détourné et utilisé par la publicité… mais la ressemblance ici est beaucoup plus que vague!
7 people like this post.

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Eyes with cups / Marre du café! (1/2)
October 24th, 2007 under Beverages Non Alcohol, Print & Outdoor. [ Comments: none ]

cafe2002cannes.jpg cafenicola.jpg
THE ORIGINAL?
Mall Marina shopping center – 2002
” Stay awake, don’t miss the midnight clearance sale”
Source : Cannes Archive Online
Agency : Young & Rubicam (Chili)
THE ORIGINAL?
Nicola Coffee – 2002
Source : Cannes Archive Online
Agency : Edson FCB (Portugal)
 

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Eyes with cups / Marre du café! (2/2)
October 24th, 2007 under Beverages Non Alcohol, Print & Outdoor. [ Comments: none ]

cafe04_01067.jpg cafe2005.jpg
LESS ORIGINAL :
Nescafe Coffee – 2004
Source : Cannes Archive Online,
Agency : Mc Cann Erickson (Singapore)
LESS ORIGINAL :
Mc Donad’s Café – 2005
Source : Cannes Archive Online,
Agency : DDB Sydney (Australia)
Si on veut pas qu’un nouvel exemple soit primé à cannes mieux vaut ouvrir l’oeil. Quand il se rendront compte que leur idée existe déjà certains créatifs risquent de boire la tasse…
1 people like this post.

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Cow drinking her own milk / La vache!
October 22nd, 2007 under Beverages Non Alcohol, Print & Outdoor. [ Comments: none ]

vache2003epica.jpg vache2004.jpg
THE ORIGINAL?
Alpen Milch “Just good milk” – 2003
Source : EPICA awards book, Cannes Lions Archive
Agency : Kolle Rebbe Werbeagentur (Germany)
THE ORIGINAL?
Friesenmilch Milk – 2003
Source : Cannes Lions Archive
Agency : Scholz & Friends (Germany)
  Ah la vache! Si c’était pas sorti la même année à quelques mois près on pourrait dire que ça va de mal en pis.

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Double wave / Double vague
October 19th, 2007 under Beverages Non Alcohol, Miscellaneous, Mixed sources, Print & Outdoor, Sports, Events. [ Comments: none ]

surfbarrage2004.jpg surfbarrageoxbow.jpg
THE ORIGINAL?
Powerade Energy drink – 2004
Source : Cannes Lions Archive,
Agency : DDB (Mexico)
THE ORIGINAL?
Oxbow Surfwear – 2004
Source : Strategies.fr Ad of the day,
Agency : Saatchi & Saatchi (France)
En matière d’idées aussi il faut savoir surfer sur la vague. Mais là il est dur de savoir qui a sorti sa planche en premier.
1 people like this post.

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Dirty Pinocchio / Pine Occhio
October 19th, 2007 under Beverages Non Alcohol, Medias (Press, tv, net), Print & Outdoor. [ Comments: none ]

pinocchiobite99.jpg pinocchiobite2000.jpg
THE ORIGINAL?
White Night Energy Drink- 1999
Source : Cannes Lions Archive,
Agency : Equation (Belgium)
LESS ORIGINAL :
Das Magazin – 2000
Source : Shortlist Cannes Lions Archive,
Agency : Wyler Werbung (Switzerland)
  Dites “je n’ai jamais copié je le jure”…
2 people like this post.

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Iced skin / copié-collé (Part1)
October 18th, 2007 under Beverages Non Alcohol, Food, restaurants, Print & Outdoor. [ Comments: none ]

languecollee.jpg languecollee2004_2.jpg
THE ORIGINAL?
Halls Fresh Mints – 2004
Source : Cannes Archive Online,
Agency : JWT (Brazil)
THE ORIGINAL?
Ice Latte Arla – 2004
Source : Cannes Archive Online,
Agency : Forsman & Bodenfors (Sweden)
 

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Milk moustaches / Que c’est lait
October 18th, 2007 under Beverages Non Alcohol, Food, restaurants, Print & Outdoor. [ Comments: none ]

milkwoo.jpg milkcopie.jpg
THE ORIGINAL?
Famous “Got Milk?” campaign – 1990
Agency : Goodby Silverstein & Partners
(USA)
LESS ORIGINAL :
Babybel Milk cheese “Milk and good mood to eat” – 2003
Agency : Saatchi & Saatchi (France)
Le plagiat est tellement honteux et grotesque que les bras nous en tombent.
La campagne américaine Got Milk? dure depuis plus de 10ans. Elle a été déclinée à travers les USA sur de nombreuses stars (de Pete Sampras à Bill Cosby). C’est l’une des campagnes les plus connues de l’histoire de la publicité…
1 people like this post.

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Small Mirrors / Pâle reflets de l’originale
October 16th, 2007 under Beverages Non Alcohol, Diet & Light Products, Print & Outdoor. [ Comments: none ]

mirroirfin2003.jpg THE ORIGINAL?
PerdiIgao Lasagna Light – 2003
Source : Cannes Lions Archive.
Claim : “change your shape, not your food”
Agency : Bates (Brazil)
miroirfin2004.jpg LESS ORIGINAL
Pepsi Light – 2004
Source : New York Festivals Finalist Certificate,
Agency : BBDO Campaign GmbH (Germany)
miroirfin2004_2.jpg LESS ORIGINAL
Pepsi Light – 2004
Source : New York Festivals Gold Medal,
Agency : Sancho/BBDO (Colombia)

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90-60-90
October 16th, 2007 under Beverages Non Alcohol, Diet & Light Products, Print & Outdoor. [ Comments: none ]

9060contrex.jpg THE ORIGINAL?
Contrex Mineral Water – 1993
Source : French Art Directors Club,
Agency : Australie (France)
9060sonatural.jpg LESS ORIGINAL
SoNatural Light – 2000
Source : Cannes Lions Archive,
Agency : Leo Burnett (Argentina)
9060coca.jpg LESS ORIGINAL
Coca-Cola Light – 2002
Source : Cannes Lions Archive Online.
Agency : Springer & Jacoby (Germany)

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