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Eyes with cups / Marre du café! (1/2) |
| October 24th, 2007 under Beverages Non Alcohol, Print & Outdoor. [ Comments: none ]
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THE ORIGINAL?
Mall Marina shopping center - 2002
” Stay awake, don’t miss the midnight clearance sale”
Source : Cannes Archive Online
Agency : Young & Rubicam (Chili) |
THE ORIGINAL?
Nicola Coffee - 2002
Source : Cannes Archive Online
Agency : Edson FCB (Portugal) |
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Eyes with cups / Marre du café! (2/2) |
| October 24th, 2007 under Beverages Non Alcohol, Print & Outdoor. [ Comments: none ]
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LESS ORIGINAL :
Nescafe Coffee - 2004
Source : Cannes Archive Online,
Agency : Mc Cann Erickson (Singapore) |
LESS ORIGINAL :
Mc Donad’s Café - 2005
Source : Cannes Archive Online,
Agency : DDB Sydney (Australia) |
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Si on veut pas qu’un nouvel exemple soit primé à cannes mieux vaut ouvrir l’oeil. Quand il se rendront compte que leur idée existe déjà certains créatifs risquent de boire la tasse… |
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Cow drinking her own milk / La vache! |
| October 22nd, 2007 under Beverages Non Alcohol, Print & Outdoor. [ Comments: none ]
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THE ORIGINAL?
Alpen Milch “Just good milk” - 2003
Source : EPICA awards book, Cannes Lions Archive
Agency : Kolle Rebbe Werbeagentur (Germany) |
THE ORIGINAL?
Friesenmilch Milk - 2003
Source : Cannes Lions Archive
Agency : Scholz & Friends (Germany) |
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Ah la vache! Si c’était pas sorti la même année à quelques mois près on pourrait dire que ça va de mal en pis. |
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Double wave / Double vague |
| October 19th, 2007 under Beverages Non Alcohol, Miscellaneous, Mixed sources, Print & Outdoor, Sports, Events. [ Comments: none ]
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THE ORIGINAL?
Powerade Energy drink - 2004
Source : Cannes Lions Archive,
Agency : DDB (Mexico) |
THE ORIGINAL?
Oxbow Surfwear - 2004
Source : Strategies.fr Ad of the day,
Agency : Saatchi & Saatchi (France) |
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En matière d’idées aussi il faut savoir surfer sur la vague. Mais là il est dur de savoir qui a sorti sa planche en premier. |
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Dirty Pinocchio / Pine Occhio |
| October 19th, 2007 under Beverages Non Alcohol, Medias (Press, tv, net), Print & Outdoor. [ Comments: none ]
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THE ORIGINAL?
White Night Energy Drink- 1999
Source : Cannes Lions Archive,
Agency : Equation (Belgium) |
LESS ORIGINAL :
Das Magazin - 2000
Source : Shortlist Cannes Lions Archive,
Agency : Wyler Werbung (Switzerland) |
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Dites “je n’ai jamais copié je le jure”… |
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Iced skin / copié-collé (Part1) |
| October 18th, 2007 under Beverages Non Alcohol, Food, restaurants, Print & Outdoor. [ Comments: none ]
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Milk moustaches / Que c’est lait |
| October 18th, 2007 under Beverages Non Alcohol, Food, restaurants, Print & Outdoor. [ Comments: none ]
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THE ORIGINAL?
Famous “Got Milk?” campaign - 1990
Agency : Goodby Silverstein & Partners
(USA) |
LESS ORIGINAL :
Babybel Milk cheese “Milk and good mood to eat” - 2003
Agency : Saatchi & Saatchi (France) |
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Le plagiat est tellement honteux et grotesque que les bras nous en tombent.
La campagne américaine Got Milk? dure depuis plus de 10ans. Elle a été déclinée à travers les USA sur de nombreuses stars (de Pete Sampras à Bill Cosby). C’est l’une des campagnes les plus connues de l’histoire de la publicité… |
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Small Mirrors / Pâle reflets de l’originale |
| October 16th, 2007 under Beverages Non Alcohol, Diet & Light Products, Print & Outdoor. [ Comments: none ]
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THE ORIGINAL?
PerdiIgao Lasagna Light - 2003
Source : Cannes Lions Archive.
Claim : “change your shape, not your food”
Agency : Bates (Brazil) |
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LESS ORIGINAL
Pepsi Light - 2004
Source : New York Festivals Finalist Certificate,
Agency : BBDO Campaign GmbH (Germany) |
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LESS ORIGINAL
Pepsi Light - 2004
Source : New York Festivals Gold Medal,
Agency : Sancho/BBDO (Colombia) |
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90-60-90 |
| October 16th, 2007 under Beverages Non Alcohol, Diet & Light Products, Print & Outdoor. [ Comments: none ]
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Antz / Une sacrée ressucée |
| October 16th, 2007 under Beverages Non Alcohol, Diet & Light Products, Food, restaurants, Miscellaneous, Mixed sources, Print & Outdoor. [ Comments: none ]
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THE ORIGINAL?
Diet Pepsi - 1999
Source : Luerzer’s International Archive,
Agency : Daiko Advertising (Japan) |
LESS ORIGINAL :
Chupa Chups Lollipos “it’s sugar free” - 2005
Source : Shortlisted at Cannes Advertising Festival,
Agency : DDB (Spain) |
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Encore une belle ressucée. Les jurys auraient mieux fait de passer à côté, comme les fourmies… |
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