Time to self-exam your creativity? / La ressemblance est palpable!
THE ORIGINAL? Breast Cancer Found. – 2004 « Ladies! If only you checked your breasts the same way » Source : Cannes Archive Agency : McCann (Indonesia) |
LESS ORIGINAL Breast Cancer Society – 2005 « You’ll check this fruit, why not your breasts? » Source : Adeevee Agency : DDB Toronto (Canada) |
LESS ORIGINAL Olay Breast Cancer Awareness – 2014 « You know when it’s good. Do your self-exam and help prevent breast cancer » Source : YouTube, Cannes Lions SILVER Agency : Saatchi & Saatchi (Mexico) |
Eng “It took this idea to mature some years to end up being awarded a Silver Lion! I hope the mexican creative team was "touched" when they received this not so deserved award. It may be time for them to do their own self-exam regarding their ethical way of practicing this job.”
Fr « Il aura fallu que cette idée mûrisse un certain temps avant de finir par être primée. J'aimerais bien savoir combien les créatifs ont "palpé" en primes diverses pour avoir gagné un Lion à Cannes avec une idée tellement peu originale. »