Turning drawings into real toys / Toujours peluche de pompe?
THE ORIGINAL? Juguetron Toy Store – 2013 (Turning kids drawings into real toys) Source : P1stache, Iberoamerica’s Strategy and Creativity Festival GOLD Agency : P1stache (Mexico) |
LESS ORIGINAL IKEA Family & UNICEF – 2015 Soft-toys drawing contest (Turning kids drawings into real toys) Source : Adweek, BuzzFeed Agency : Unknown (Worldwide campaign) |
Eng “The IKEA campaign made a tremendous buzz this year. Everybody was talking about it and it got a lot of press coverage! OK, the idea is supposed to be for a good cause, but it would have been better if it was really original and never seen before.”
Fr « Une opération qui a beaucoup fait parler cette année, mais qui hélas manque cruellement d'originalité. Pas besoin de vous faire un dessin pour comprendre qu'il s'agît d'une vieille idée recyclée. »