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| THE ORIGINAL? Auto Plus Delima Marsh Car Insurance (Banner) – 2009 Source : Ojo de Iberoamérica BRONZE via Tytpol Zeitung Agency : Ogilvy & Mather (Colombia) |
LESS ORIGINAL Bradesco Seguros Insurance Company (Mobile Ad) – 2012 Source : Cannes Mobile GOLD LION Agency : Almap BBDO Sao Paulo (Brazil) |
The idea works better on an Ipad but it's really too similar to the winning campaign made 3 years before. We may call this phenomenon a creative crash. Not very innovative for a Gold Lion...
Une telle ressemblance, est-ce vraiment un accident? En tout cas ce sont deux belles mécaniques (et je ne parle pas des voitures) totalement identiques. Un Lion d'Or c'est bien payé pour une idée à peine renouvelée.
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| THE ORIGINAL? Skoda Fabia « I like » Facebook Promotion – 2010 Source : Skoda Belgium, Media Marketing Agency : 1MD (Belgium) |
LESS ORIGINAL Toyota FJ Cruiser « Like My Ride » Facebook Promo – 2011 Source : Buzzing Bees, Toyota Like My Ride Agency : One Green Bean (Australia) |
Simply "Like this" and you will reduce its price... simply say "I like this post" and you'll reduce the originality and creativity of the second one!
Plus vous cliquez sur "Like" plus le prix diminue... et plus vous cliquez sur "j'aime ce post" plus le manque d'originalité de l'opération Toyota ressortira aux yeux du monde...
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| THE ORIGINAL? (Click on the image to launch website) J&J Sundown http://www.oooooouch.com/ – 2006 Source : Cannes SHORTLIST, Agency : DDB Sao Paulo (Brazil) |
LESS ORIGINAL (Click on the image to launch website) La Senza « Cup size choir » – 2010 Source : Campaign, AdForum, Agency : Karmarama London (United Kingdom) |
Shit happens. The digital buzz everyone was talking about last week on twitter turns out to be a nasty copycat or at least a real "déjà-vu" concept shortlisted a few years ago in Cannes. The "naked truth" can be very deceptive.
Quel dommage... le buzz de la semaine dernière, la campagne dont tout twitter et les blogueurs pubs parlait n'est en fait qu'une redite à peine améliorée d'une shortlist cannoise brésilienne d'il y a 4 ans! Bref, une vraie fausse note.
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THE ORIGINAL? Fake Iphone Application to undress people / I-Nude http://www.whoisthebaldguy.com/ – 2009 Click here to see this video : YouTube. Country : USA |
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LESS ORIGINAL Viral Video advertising a fake iphone app that allow you to undress people. Nomao Augmented Reality Search Engine – 2010 Click here to see the video : Wat TV, Country : France |
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LESS ORIGINAL Nude-It iphone app that allows you to see the underwear of people in front of you Presselite.com – 2010 Click here to download it : Nude-It Country : France |
| THE ORIGINAL? The Greenpeace Screensaver – 2007 Source : German ADC and IAA Responsibility awards Agency : Demner Merlicek & Bergmann (Austria) |
LESS ORIGINAL : Yaqu Pacha « Save the ocean » Screensaver – 2008 Source : EPICA Award Interactive – Gold Agency : Serviceplan Gruppe GmbH (Germany) |
| Cette idée ils n’ont pas été la repêcher bien loin au fond des océans mais dans le club des AD allemand de l’an dernier. |
Joe la pompe
A site dedicated to hunt similar advertising ideas from around the world. Shameless copycats or unfortunate coincidences ? You decide.
