Joe la Pompe, since 1999

“Masked to unmask copycats.”

When you go too fast, so does your music / Pas si vite!

THE ORIGINAL?
Arteris – Road Safety “Speed O Track” 2017
Watch the Case Study video
Agency : Dentsu (Brazil)
THE ORIGINAL?
Rimac Insurance “Speed Limit Songs” 2017
Watch the Case Study Video
Agency : Young & Rubicam (Peru)

Eng “Identical Apps for road safety purpose. When you exceed the speed limit the tracks on your playlist are playing faster, making it difficult to listen in order to warn the driver. Which one came first? It's hard to tell... but the lookalike is pretty stunning.”

Fr « Même concept d'application pour smartphone : un spotify qui joue la musique en accéléré dès que le conducteur dépasse la limitation de vitesse. Difficile de savoir laquelle est sortie en premier mais la coïncidence est si étonnante qu'elle méritait d'être soulignée. »

Be the judge!

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