An unscheduled coincidence / Une coïncidence non planifiée?
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| THE ORIGINAL? Mc Donald’s– 2017 « schedule some time for a classic » Source : Coloribus Agency : Cossette Vancouver (Canada) |
THE ORIGINAL? Mc Donald’s – 2017 « you’ve earned it » Cannes Lions BRONZE Agency : THJNK (Germany) |
Eng “Mc Donald's paid two different agencies to get the same timetable idea delivered! It was scheduled right on time for Tjnk Germany that won a BRONZE Lion in Cannes with this (not so original) outdoor campaign. Too bad for Cossette Vancouver.”
Fr « Une même idée pour le prix de deux! En effet, Mc Donald's a payé deux agences pour se faire livrer la même campagne de pub. Et une fois de plus le crime paye, puisque c'est la moins originale qui rafle un Lion de Bronze à Cannes. Dommage pour Cossette, dont les affiches interactives qui réagissaient en temps réel étaient pourtant plus ambitieuses. »
Be the judge!
35208
jan propach
07.10.2017 - 13:59
The thjnk version was already entered at the German ADC in January 01/2017. Please do research before accusing to be a copycat. Thx.
Joe La Pompe
07.10.2017 - 14:04
@jan There’s no need to be agressive. I don’t say it’s a copycat anyway, there is a « be the judge button ». I’ve done some research and I must admit that before Cannes Lions 2017 this campaign was not easy to find on the web (it’s not even been published on Thjnk website!). But if you have a valid link that can prove it, I’ll modify the post to be more accurate.
jan propach
07.10.2017 - 15:26
Hey @Joe (…sorry couldn’t stand),
was not meant to be aggressive. Wrote you an email.
best
J
Mat
07.14.2017 - 14:34
Anyway, the first Humburger Timetable is here, showered by metal few years ago. And it was digital outdoor, which makes more sense than static billboard:
https://vimeo.com/45120348
Julien
09.28.2017 - 15:54
Any link?
https://www.adforum.com/award-organization/6650183/showcase/2016/ad/34527811
Joe La Pompe
06.27.2022 - 9:47
Something similar by Franprix (France 2022) :
https://www.e-marketing.fr/thematique/marques-1296/veille-tribune-2251/breves/franprix-fete-l-arrivee-de-sa-nouvelle-offre-snacking-373368.htm