Joe la Pompe, since 1999

“Masked to unmask copycats.”

It’s time to stop? / Sotp ou encore?

sotp_2006 sotp2014 sotp2016
THE ORIGINAL? 
Fyffes Bananas 2006
“Guess who didn’t have
their Fyffes today?”

Agency : DDFH&B (Ireland)
LESS ORIGINAL
Legal SeaFoods – 2014
“Fish is brain food.
We have fish”

Ag : De Vito/Verdi (USA)
LESS ORIGINAL
Mitsubishi / Road Safety – 2016
“Writing in traffic always causes
accidents. Never text & drive”

Agency :  Ampfy Sao paulo (Brazil)

Eng “This old visual joke (directly recycled from the web) can serve almost any purpose : Bananas, Sea Food Restaurant or road safety message. It is time to "SOTP" this lazzy old way to do advertising, don't you think? A real fail if you want to know what I think.”

Fr « Que cette vieille blague éculée (et piquée directement sur internet) puisse servir à illustrer tous les sujets, passe encore... mais qu'on veuille nous faire croire que c'est une idée neuve, là je dis SOTP! »

Be the judge!

16
164

Write a comment!