Very close indeed / Deux idées kiss ressemblent beaucoup?
THE ORIGINAL? Zim Coloured Powder – 2015 “Love is colorful” Source : Coloribus Agency : Tuppi, Salvador (Brazil) |
LESS ORIGINAL Unilever Close-Up – 2016 “Free your kiss” Source : Cannes Lions Health SILVER Agency : F.Biz Sao Paulo (Brazil) |
Eng “A couple of very close and identical visual ideas. Both came from the same country but the less original one was awarded at the Cannes Lions Health festival this year. United colors of copycat? Be the judge.”
Fr « C'est ce que l'on appelle un couple d'idées identiques. Où quand l'originalité a fini par prendre la poudre d'escampette. Deux campagnes issues d'un même pays dont le lien d'homoparentalité semble assez évident. »
Be the judge!
76330
BouRom
07.01.2016 - 12:57
The second campaign used real people who had been abused on social media because of their sexual preference and made them the models of the visuals. And i think that played a big role as to why it won in Cannes (rather than the visual element alone).
Did the first campaign use that element too?
Thomas
09.21.2016 - 12:04
And we have anotether copycat/winner:
http://www.huffingtonpost.fr/2016/06/21/campagne-aides-euro-2016-sida-vih-colors-of-love-photos_n_10585004.html
Drtp.edgy.today
04.15.2019 - 10:57
With more advancement, high technology based cameras
were introduced in the field of photography. In case of Dexter, all episodes, which are aired weekly, co-relate on the storyline of not only
the last episode though the next episode as well.
In this series of works, Renoir captured the intellectual characteristic of the girls have been reading.