Beer Belly / Une campagne qui aurait du faire un bide?
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| THE ORIGINAL? Akzia anti-drinking campaign– 2011 “Excessive comsumption of beer affects masculinity… » / Source : Coloribus Agency : M&C Saatchi Moscow (Russia) |
LESS ORIGINAL Bergedorfer Beer – 2016 “Brewed with love” Source : Cannes Lions SILVER Agency : Jung Von Matt Hamburg (Germany) |
Eng “A pregnant man is not a very fresh idea in advertising. But it's quite funny to see that the very same visual trick (you think he's pregnant but he is not) can be used for totally different purpose : an anti-drinking campaign or a beer advertisement. Only one of these gave birth to a Cannes Lion.”
Fr « Une campagne qui aurait du faire un bide... et pourtant elle vient de donner naissance à un Lion d'argent au festival de Cannes. Ce qui est amusant c'est de voir que la même idée (fausse piste) visuelle permet de faire la publicité de deux annonceurs totalement opposés (une campagne contre l'alcoolisme et une pour promouvoir une marque de bière!) »
Be the judge!
87296
roberpol
06.27.2016 - 18:03
Same image, different concept. I think.
But it’s true, only typing « pregnant man ad » in Google and you will see. By the way, I remember a similar image use in Argentina for a print ad to celebrate mother’s day a long time ago…
Joe La Pompe
06.27.2016 - 18:51
@roberpol It’s not only the fact that the man is pregnant (I can find 10 campaigns with this idea) but the fact that we think he is… but he isn’t. Because he just drinks too much beer.
Joe La Pompe
12.08.2016 - 14:30
Pizza Hut did it again in 2016 : https://youtu.be/V4sozzHMuGk
Joe La Pompe
06.21.2018 - 16:26
Back in 2018 :
https://cdn.filespin.io/api/v1/conversion/bff5e8a94ba440109fad102c9d0eebd0?resize=1920%2C1920&format=jpg