crashed under a billboard / Peut-on vraiment parler d’accident?
THE ORIGINAL? OK garages – 1988 “purchase new winter tires” Agency : unknown (Sweden) |
LESS ORIGINAL Länsförsäkringar – 2003 Eurobest Awards BRONZE Agency : Otto Proximity (Sweden) |
LESS ORIGINAL Thor Car Insurance – 2016 “You never know when…” Source : Coloribus Agency : Red (Canada) |
Eng “This is one of advertising most used idea for car insurance brands or Road Safety organisations. I've just picked up three of them. Feel free to add some more in the comments! I just wonder which kind of agency could think it would surprise anyone in 2016. At least try to do this a little differently for Christ sake.”
Fr « C'est sans doute l'une des idées les plus utilisées en affichage extérieur pour attirer l'attention sur des assurances auto ou des associations de sécurité routières. Toujours la même mise en scène et la même ligne typo noire sur fond blanc... J'en ai choisi 3, mais il en existe d'avantage. N'hésitez pas à en ajouter dans les commentaires. Quelle agence peut encore imaginer surprendre avec ça en 2016? »
Dave
06.19.2016 - 23:25
http://www.thehangline.com/creative-examples/all-state-unleashes-mayhem-on-billboards/
http://visualfunhouse.com/wp-content/uploads/2008/01/car-accident-crash-into-pol.jpg
http://www.alamy.com/stock-photo-funny-advertisement-board-of-an-insurance-company-depicting-a-real-18404012.html
So cliche that someone made a stock image so you can DIY without paying for a photoshoot:
http://thumb101.shutterstock.com/display_pic_with_logo/157960/416183167/stock-photo–d-illustration-of-car-crash-with-billboard-416183167.jpg
Joe La Pompe
06.20.2016 - 10:22
@Dave you even found one in Mozambique… I’m really impressed! And the Shutterstock image… it’s so funny 🙂
Joe (A different one)
07.15.2016 - 17:44
Let’s not forger this Gold Outdoor Lion from 2013 http://static1.squarespace.com/static/50cf617ae4b0c301a825e36f/t/54129862e4b018c63ceb8b26/1410504803238/