Catch like a fish in the net / Encore une idée repêchée?
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| THE ORIGINAL? Marevivo Anti-Pollution – 2010 « Don’t compromise the sea and the beach » Source : Media Key Awards Winner Agency : Roncaglia & Wijkander (Italy) |
LESS ORIGINAL Menos Um Lixo Anti-Pollution – 2015 « We are ocean’s biggest predator » Source : Adsoftheworld Agency : Agencia3 Rio de Janeiro (Brazil) |
Eng “Quite a good catch of the day! This idea isn't fresh anymore that's for sure. Seems like the famous Cannes beaches are polluted with a lot of identical advertising ideas this year.”
Fr « Si c'est une copie, alors là on peut dire qu'on touche le fond! On aura du mal à me faire avaler que c'est un hasard complet... en ce qui me concerne j'appelle ça une bonne pêche! Il ne reste plus qu'à espérer que les jurys cannois ne mordent pas à l'hameçon. »
Be the judge!
28421
Joe La Pompe
06.10.2015 - 16:49
oh look, there is another one!
https://www.behance.net/gallery/8794335/Vida-Azul-print
Tricky
06.10.2015 - 18:23
belle prise O.o
Monsieuryo
06.10.2015 - 20:05
Un poisson pas né de la dernière pluie.
jennifer Decamps
06.10.2015 - 22:58
This was done in 2009 in Dominican Republic for the Vida Azul Foundation,
https://exploradominicana.files.wordpress.com/2010/10/vida_azul.jpg
CAROLINA GUISANDE
06.11.2015 - 4:39
Another one no, apparently the first one.
This was the sketch, presented to Vida Azul for the ICC:
https://www.behance.net/gallery/8794335/Vida-Azul-print
This was the final printed ad on magazines and outdoor:
https://exploradominicana.files.wordpress.com/2010/10/vida_azul.jpg
But then again, maybe someone out there thought about it before.
Joe La Pompe
06.11.2015 - 11:37
Carolina, thanks for the update! By the way the Marevivo is from 2009/2010 too (I’ve updated the blog post)
Arnaldo Funaro
06.11.2015 - 17:37
http://www.adeevee.com/2010/07/marevivo-marine-atmosphere-protection-a-new-species-print/
The real timing. 🙂
CAROLINA GUISANDE
06.11.2015 - 19:31
Thanks, it says 2010 for the Marevivo. Vida Azul’s was in 2009. Thanks for answering. Their execution was way better, I have to say.
diego robles
07.15.2015 - 2:33
actually we did this on 2009
https://www.behance.net/gallery/6810167/Ocean10
and the video
http://www.natgeotv.com/int/ocean10
Gustavo
05.30.2016 - 15:28
http://www.adeevee.com/aimages/200812/10/education-for-nature-vietnam-extinction-message-oceans-most-deadly-predator-print-261631-adeevee.jpg
Carolina Guisande
10.29.2020 - 4:27
The piece from Vida Azul was created in May or June 2009 and executed on real media in August and September 2009. I have the cutouts of the newspapers and pictures of the billboards the ads were printed on.
Carolina Guisande
10.29.2020 - 4:31
The person that uploaded the pics on Behance was involved in the creative process, his wife was the copywriter. That he published it on Behance four years later is not proof that this ad was not done earlier. Real pictures of the real dates they were published, that is the proof.