For women in Africa life is a marathon / Une originalité bidon?
Eng “Hijacking media attention during a marathon with an african woman carrying a bottle of water is a really good idea, but it's not a new one. Lidl made it in Portugal 5 years ago and won a Cannes Silver Lion with it!”
Fr « L'opération de RP est excellente et l'impact a été réel. Mais ils ont essayé de nous faire croire que c'était une idée créative neuve, et là ils nous ont bien fait marcher! »
Be the judge!
81133
Soufy
05.19.2015 - 12:16
This is okay. Not necessarily a coincidence but maybe inspired by the original. Not a copycat either.
Julien
06.23.2015 - 19:42
Et pourtant ca rapporte de l’or… Encore
Andrea Mannino
10.16.2019 - 13:32
There is even a 3rd one: https://www.youtube.com/watch?v=i2t-ZqG2kBs
It was produced in 2010.
Same idea, same execution.