Always looking young idea / Jeunesse éternelle?
THE ORIGINAL? Sony Playstation 3 – 2011 Source : Cannes Lions SILVER Agency : Del Campo Saatchi & Saatchi (Argentina) |
LESS ORIGINAL Ziraat Bank – 2014 Source : YouTube, Reklam Magazin, Agency : Happy People Project (Turkey) |
Eng “They could at least have changed the waking-up hour. It's a Cannes Silver Lion for christ's sake! (and also a famous movie called "Big" with Tom Hanks by the way) Did they really believe that nobody would notice? Even a child could tell it's been done before.”
Fr « Ils auraient pu au moins changer l'heure d'affichage sur le réveil; mais ils ne s'en sont même pas donné la peine. Ont-ils vraiment cru qu'en copiant un Lion d'Argent cannois, personne ne s'en rendrait compte? Même un enfant saurait que ça a déjà été fait. »
Be the judge!
4295
Baran
08.01.2017 - 23:37
Well, to be fair, the idea is pretty different. The Turkish ad is not about always looking young. It’s an ad for an insurance company and the copy says that « in case you pass away, your child can do none of this ».