Joe la Pompe, since 1999

“Masked to unmask copycats.”

Connected brains? / De quoi péter un câble?

DonorCable2013a DonorCable2014b
THE ORIGINAL? 
Blood Donation “The donor cable” – 2013
Source : Vimeo, Cannes Archive Online
Click Here to watch the case study
Agency : Leo Burnett Tailor Made (Brazil)
LESS ORIGINAL
Azerfon – Blood Donation “Life-saving cable” – 2014
Source : AdWeek, Cannes Innovation SHORTLIST
Click Here to watch the case study
Agency : Young & Rubicam Moscow (Russia)

Eng “When you talk about innovation during your whole case study, and enter the category nammed innovation, you better have an original idea... which was not really the case here. Even the name of the project is strangely very close to the other one. Coïncidence?”

Fr « Une idée sang pour sang identique et usée jusqu'à la corde. Pour les brésiliens qui n'ont jamais été distingués à Cannes, il y a de quoi péter un câble en tout cas. »

Be the judge!

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