Joe La Pompe advertising, publicité - Connected brains? / De quoi péter un câble?

Connected brains? / De quoi péter un câble?


THE ORIGINAL? Blood Donation « The donor cable » – 2013 Source : Vimeo, Cannes Archive Online Click Here to watch the case study Agency : Leo Burnett Tailor Made (Brazil)	LESS ORIGINAL Azerfon – Blood Donation « Life-saving cable » – 2014 Source : AdWeek, Cannes Innovation SHORTLIST Click Here to watch the case study Agency : Young & Rubicam Moscow (Russia)

Eng “When you talk about innovation during your whole case study, and enter the category nammed innovation, you better have an original idea... which was not really the case here. Even the name of the project is strangely very close to the other one. Coïncidence?”

Fr « Une idée sang pour sang identique et usée jusqu'à la corde. Pour les brésiliens qui n'ont jamais été distingués à Cannes, il y a de quoi péter un câble en tout cas. »