Joe la Pompe, since 1999

Eng “The world's toughest job... seems to be also creative in an advertising agency, because it's so hard to find new and unseen before ideas. By the way it's also an alltime job, with unlimited hours, often underpaid, but that's another story. Or, is it?”

Fr « Une pompe qui était aussi bien cachée que la caméra... mais c'était sans compter sur la vigilance de Joe! Visiblement le "job le plus dur du monde" de nos jours (à part le job de maman) c'est accoucher d'idées neuves. »