The darkside of a bright idea / Lumière sur une redite
THE ORIGINAL? Eveready Flashlight (ambient) – 2008 Source : Adsoftheworld Agency : Rediffusion Young & Rubicam Kolkata, (India) |
LESS ORIGINAL Philips Flashlight (Poster) – 2013 Source : Cannes SILVER LION Agency : Ogilvy & Mather, Gurgaon (India) |
Eng “It was about time to throw some light on this striking lookalike. Same idea, same country... but a different brand and a different agency. The second one was awarded Silver (poster) at the latest Cannes Lions festival. I suppose the jury thought that, despite the lack of originality, the craft was far better in the newest one.”
Fr « Il était temps de sortir de l'ombre cette étrange ressemblance. D'autant plus étrange que les deux exécutions ont Ghandi dans le même pays... Philips se livre à du plagiat condamnable ou bien ont-ils le mérite d'avoir essayé de mieux mettre en lumière cette belle idée un peu trop vite "torchée" la 1ere fois? »
Be the judge!
470
nein
12.18.2013 - 22:23
oh, i’d been waiting to see this comparison featured somewhere! I had seen the Y&R work floating in some junior’s folio a year back and then boom! someone plagiarises and wins metals on a reproduction. such a shame!
Piyush
10.21.2014 - 13:40
So what? ours won a lion.
Joe La Pompe
10.21.2014 - 15:17
@Piyush good for you. It means that your campaign was really well executed, great craft. Anyway you can’t deny it’s not an original idea…