Pop up restaurant with surprising ingredients / Surprise sur reprise!
THE ORIGINAL? Mc Donald’s « The Gourmet Experiment » – 2012 Source : AdForum, Epica Awards SILVER Agency : Heye Gmbh (Germany) |
LESS ORIGINAL Lidl / Fake Restaurant Dill – 2013 Source : Eurobest PR GOLD, D & AD Yellow Pencil Agency : Ingo (Sweden) |
Eng “It's exactly the same creative recipe in these two PR stunt. People believe that they are in a gourmet restaurant, then they realize that all the tasty ingredients came from a low cost supermarket or a fast food chain restaurant.”
Fr « Exactement la même recette créative au menu de ces deux opérations de RP. On nous fait croire que le restaurant sert de la grande cuisine... et on se rend compte au final que les ingrédients viennent de chez Lidl ou Mc Do. »
Be the judge!
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Maksim
02.09.2015 - 15:12
https://www.youtube.com/watch?v=ixZ6C1QbdYo Here’s another one.
Maksim
02.09.2015 - 15:18
https://www.youtube.com/watch?v=HsQuYfp5dvI#t=1166
And here’s where they’ve got the idea. 🙂