Joe la Pompe, since 1999

“Masked to unmask copycats.”

In their footsteps? / Dans les traces de la concurrence?

crevasse2011 crevasse2012
THE ORIGINAL? 
Lamisil (Novartis) – 09/2011
Source : Cannes Archive, Coloribus
Agency : Saatchi & Saatchi NY (USA)
LESS ORIGINAL
Neutrogena Feet Cream – 07/2012
Source : LaPubothèque
Agency : DDB Paris (France)

Eng “Seems like everything has been done in street marketing these days. I first thought it was original, but a quick search in Cannes Archive revealed that Neutrogena just walked into Novartis footsteps.”

Fr « J'en vois d'ici qui sont en train de penser que je prends mon pied en trouvant ce genre de similitudes... mais il n'en est rien. Une fois de plus je suis déçu car je pensais l'idée de Neutrogena assez innovante. Et une rapide recherche d'antériorité m'a ramené rapidement à la réalité. »

Be the judge!

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  • hugavenue facebook

    12.29.2013 - 20:53

    Séduisant billet j’adore le style de narration: net ou comique.
    Dans l’espoir de feuilleter la continuation!

  • Erdim

    12.09.2015 - 12:41

    Interesting comparison, Chris. I’ll bet there are plnety of nonprofit professionals who would take exception to this concept. They would say that their programs DO serve their communities and they are NOT a business, so the bottom line is not a issue. This really speaks to the paradigm shift that nonprofits are almost being forced to undergo, albeit, with a different set of terms. For many, the word, business is taboo and sets up a defensive response. Yes, I’m generalizing, but this is based on my own experience.I agree that organizations should be monitoring and evaluating their activities for community impact and alignment with the mission. I don’t understand why so many are eager to expand programs and services when they often struggle to maintain or build the ones they have. This speaks to their heart the desire to do more for the people or cause they serve.

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