Roddick vs Federer / Comment Nike s’est fait « moucher » par Babolat

Sports, Events, TV and Viral

Image de prévisualisation YouTube Image de prévisualisation YouTube
Babolat Tennis Shoe : Propulse 2 Titanium – 2010
Source : YouTube, AdForum
Agency : Nouveau Monde DDB (France)
Nike Tennis Shoe : Free Trainer – 2013
Source : Nike YouTube Channel
Agency : W+K (USA)

EN : This lookalike is really killing me! The script is so identical. How an innovative and creative brand such as Nike could do such a lame remake of an existing idea? Federer used to be number one... here he came as number two.

FR : Une idée qui a fait mouche deux fois! Si l'agence américaine de Nike a vendu ça comme un concept original c'est vraiment... du raquette!


It’s not exactly an unusual concept, so it’s entirely possible that Nike didn’t know about the older babolat commercial.

Also, Nike made the ad look far better – Roddick look like he’s just randomly swiping at the fly with things; while Federer looks like a pro tennis player. Also the Nike advert highlights the shoe (which both ads are promoting) much better.

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