Joe la Pompe, since 1999

“Masked to unmask copycats.”

Rocket launch and relaunch / Re-fusée !

fusee1 fusee2
THE ORIGINAL?
Mitsubishi Lancer – 2002
“We present the new Lancer Evolution Turbo”
Source : Cannes Archive Online
Agency : BBDO (Chile)		 LESS ORIGINAL
KTM Motorbike 450 Rally – 2012
“Desert challenger”
Source : Luerzer’s Archive 6/12 (Cover)
Agency : DDB & Co Istanbul (Turkey)

Eng “S.O.S. We're in the middle of the creative desert! The first one was done exactly 10 years ago. Was there any need for a relaunch?”

Fr « J'aimerais bien savoir comment les créatifs turques se justifient d'un tel plagiat, parce que leur explication risque fort d'être fumeuse. 3, 2, 1, 0... pointé! »

Be the judge!

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