Joe La Pompe advertising, publicité - Rocket launch and relaunch / Re-fusée !

Rocket launch and relaunch / Re-fusée !


THE ORIGINAL? Mitsubishi Lancer – 2002 “We present the new Lancer Evolution Turbo” Source : Cannes Archive Online Agency : BBDO (Chile)	LESS ORIGINAL KTM Motorbike 450 Rally – 2012 “Desert challenger” Source : Luerzer’s Archive 6/12 (Cover) Agency : DDB & Co Istanbul (Turkey)

Eng “S.O.S. We're in the middle of the creative desert! The first one was done exactly 10 years ago. Was there any need for a relaunch?”

Fr « J'aimerais bien savoir comment les créatifs turques se justifient d'un tel plagiat, parce que leur explication risque fort d'être fumeuse. 3, 2, 1, 0... pointé! »