Joe la Pompe, since 1999

“Masked to unmask copycats.”

Yo mamma! (A and B side of the same track?) / Pour l’originalité, c’est rapé!

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THE ORIGINAL?
Toyota Sienna “swagger wagon” – 2010
Source : Cannes cyber SHORTLIST
Agency : Saatchi & Saatchi LA (USA)
LESS ORIGINAL
Fiat 500L “The motherhood” – 2012
Source : AdForum
Agency : Krow Communications (United Kingdom)

Eng “Identical idea in these 2 viral commercials : the everyday family life is presented using the codes and the tone of a rap video. That wouldn't be so bad if the 2 advertisers weren't competing in the same product category (cars) and if the first one wasn't shortlisted in Cannes festival one year ago! Moreover, it reminds me also the famous Yeo Valley "farmer's rap" awarded last year...”

Fr « 2 clips de rap qui ont un lien "de parenté" évident. Ça serait peut être moins grave si ce n'était pas 2 marques concurrentes, et si la 1ere n'avait pas été shortlistée à Cannes l'an dernier. Bref, nique ta mère le manque d'inspiration! »

Be the judge!

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