Joe la Pompe, since 1999

“Masked to unmask copycats.”

No genuine idea for genuine parts / Un peu grillé?

grill2011 grill2012
THE ORIGINAL?
Volkswagen Original Parts – 03/2011
Headline : “Sorry originality”
Source : Cannes Archive Online (Press Longlist)
Agency : DDB (Mexico)
LESS ORIGINAL
Volkswagen Genuine Parts – 09/2012
Headline : “Just because it works, doesn’t mean it’s fixed”
Source : Adsoftheworld
Agency : Ogilvy (South Africa)

Eng “The true original idea can be found on FunnyPictures.com. That's how we find funny ideas today. But if every team works the same way, at the end they get the same results! Quite lazy and disappointing from a creative point of view. And not so funny from Volkswagen point of view : they paid 2 different agencies and 2 different photographers to get the same result.”

Fr « Une idée, directement piquée sur FunnyPictures.com (bravo aux créatifs qui n'ont plus qu'à reshooter ça ni-vu ni connu et à trouver une accroche). Visiblement Volkswagen a payé 2 agences et 2 photographes pour le même résultat. Manque de chance, Joe les a grillés! Dommage pour eux car sinon ça aurait pu supermarcher. »

Be the judge!

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