Not so smokin’ new / Et l’originalité part en fumée…
http://www.youtube.com/watch?v=0oTwn25tbtk | http://www.youtube.com/watch?v=WodykXHH1AQ |
THE ORIGINAL? Opel TV Commercial – 02/2012 Source : Coloribus Agency : Scholz & Friends Hamburg (Germany) |
LESS ORIGINAL Chevrolet TV commercial – 08/2012 Source : YouTube Agency : Salles Chemistri (Brazil) |
Eng “Isn't it strange that 2 different car brands use the same idea the same year? Both belong to General Motors group, so maybe it's been done on purpose? To reduce the creative costs? Strange because the agencies are different...What's your explanation?”
Fr « Encore une idée qui, "manque de pot", a été repompée. Ça la fout mal pour deux marques de voitures différentes. À moins que ce ne soit un coup de General Motors (dont les deux marques font partie) pour réduire les coûts? Explication un peu fumeuse... »
Be the judge!
04
Nelson
08.27.2012 - 21:40
The creatives of the german ad are actually Brazilian and exposed this work in Brazilian ad sites. Just to add up.
sundd
09.04.2012 - 12:15
Microsoft Office 2010: http://www.youtube.com/watch?v=2t15yYgCwLk
Marcus
09.26.2012 - 1:39
The Opel brand doesn’t exist in Brazil, it’s equivalent is Chevrolet. Maybe it was a top-down decision by the client to use the same approach, makes sense actually.