Idea Transplant? / Transplantation d’idée créative?
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| THE ORIGINAL? Hospital de clinicas : Transplants – 2009 « 61,702. This could be your number if you needed an organ transplant ». Source : I Believe in Adv, CCSP, Adsoftheworld Agency : RMG Connect Curitiba (Brazil) |
LESS ORIGINAL Santa Casa de Misericórdia : Organ Donation – 2012 « That would be your position if you were in line waiting to receive an organ » Source : Adsoftheworld / Case study video Agency : Young & Rubicam (Brazil) |
Eng “I won't wait in line till another identical idea show up! Too bad that these two identical stunts have been developped in the same country. If the purpose is to help people in need of a transplant it's ok... but if the purpose is to win a Cannes Lion ,it's really disappointing not to say more.”
Fr « Ok, c'est une excellente idée. Ok, c'est pour la bonne cause. Mais quand même, ça avait déjà été fait par d'autres dans le même pays 3 ans avant! C'est trop con... surtout que la nouvelle execution n'apporte rien de neuf. »
Be the judge!
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Joe La Pompe
05.16.2012 - 10:30
similar idea done in 2006 :
http://www.coolmarketingthoughts.com/2006/08/21/donors-needed/