Joe la Pompe, since 1999

“Masked to unmask copycats.”

Very Fast Cleaning / Proprement identique?

cleanfast2009 cleanfast2012
THE ORIGINAL?
Procter & Gamble Mr Proper “Faster than ever” – 2009
Source : Cannes Archive Online
Agency : Callegari Berville Grey, Paris (France)
LESS ORIGINAL
Ajax “Nothing’s quicker” – 2012
Source : Ibelieveinadv, @Mathieuflex
Agency : Y&R (New Zealand)

Eng “"Nothing's quicker" (says the Ajax tagline) ... except the french creative team who found the exact same idea 3 years earlier!”

Fr « Joe aussi agît très vite pour effacer toute trace d'originalité de cette prétendue nouvelle idée! Renversant non? »

Be the judge!

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