Joe la Pompe, since 1999

“Masked to unmask copycats.”

Dummies in a retirement home / Une très vieille idée?

volkswagen-crash-test-dummies-home dummy2011
THE ORIGINAL?
Volkswagen Safety Features – 2006
Crash Test Dummies in a nursing home playing cards and watching TV
Source : The Inspiration Room, Cannes SHORTLIST
Agency : DDB Mexico (Mexico)		 LESS ORIGINAL
Subaru Top Safety – 2011
Dummies in nursing home playing bingo
Source : Scary Ideas
Agency : DDB Toronto (Canada)

Eng “Indeed a very old idea! Is it normal that DDB sells the same advertising concept to different clients and rival brands? Another industrial accident?”

Fr « Encore une (trop vieille) idée qui ne passe pas la barre du "crash test" made in Joe La Pompe! Au passage on remarque la performance du groupe DDB qui arrive à refourguer 2 fois la même idée à des entreprises concurrentes... un accident industriel? »

Be the judge!

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