Puppet Masters / Exactement les mêmes ficelles!

Pharmaceutical, Dental, Print & Outdoor

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puppet2009 puppet2011
THE ORIGINAL?
Novartis Voltaren – 2009
“Take control again”
Source : Cannes Lions Archive, AdForum
Agency : Saatchi & Saatchi Geneva (Switzerland)
LESS ORIGINAL
Menosoya – 2011
“Take control over menopause”
Source : Adsoftheworld
Agency : Grey Belgrade (Serbia)

EN : Same visual idea and almost the same tagline "take control...". Why on earth did they made a remake of such a successful campaign that everyone has seen 2 years before? (with a much cheaper photo!)

FR : Même idée visuelle, même accroche presque mot pour mot... pourquoi refaire en moins bien une campagne que tout le monde a vu il y a à peine 2 ans?

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